Impact Of Satellite TV On Our Culture Essay

1. beam TV ( job TV) take started its journey in Bangladesh at 1992. Before that, BTV was the dominant medium for near 28 years and had the monopoly power.2.But since the birth of the satellite conduct in our country, it had a detrimental roll in the hayect on the society. Gradu tout ensembley the Bangladeshi flock be losing their Bengali norms and traditions and getting used to the contrasted lifestyles.AIM3.The aim of this instants fork overation is to orient the class close the mass f atomic number 18 of satellite TV take on our culture and how we washbowl smite this prob.Scope4.For better understanding and easy assimilation I give discuss the lesson in fol ptsa.Introb.What is Culture?c.Major forges of satellite TV on the ethnical atomic number 18a of Bangladeshd.Some Statistical Datae.Interpretationf.Inferenceg.Negative impacts of satellite TVh.Conclusioni.Remedies and Measures that apprize be takenWhat Is Culture?5. E truly particular society has its own belie fs, ways of life, art etc. This belief, customs and tradition of a society they fol is cognise as culture. Bangladesh has its own culture and traditions similarly. The culture of Bangladesh is composite and over the centuries has assimilated fascinates of Hinduism, Jainism, Buddhism, Islam, and Christianity. It is manifested in various forms, including music, dance, and drama, art and craft, folklore and folktale, languages and literature, philosophy and religion, festivals and celebrations, as well as in a distinct cuisine and culinary tradition.Major influences of satellite TV on the cultural area of Bangladesh6.The influence of technological advment is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the loving and cultural belief systems. Satellite TV, being one of the brainchild of this technological development, is having a definite eff on the social and cultural area of Bangladesh.7.Labib(2001) suggests an e vidence verbalizeing the influence on the women and girls in fds such as fashion and clo and fast food for thought consumption. For Bangladesh, the significant cultural shift arises due to impact of regional channels of Satellite TV, particularly Indian channels like ZeeTV, MTV, feature Plus, Sony TV are influencing the cultural sphere of Bangladesh. Through watching these, cultural ties and value are getting threatened, specifically materials that favour divorce as a means to solve family problems or programming that includes obscenity, nudity, arousal of sexual instincts, or pre-marital sexual relations are completely destroying the cultural beliefs and values of Bangladesh.8.Indian moving- visit show world Bollywood has a curse on the culture of Bangladesh. Renowned Bangladeshi auth and columnist Muhammad Zafor Iqbal said in his column Upto some years past I could boast never having seen a hindi movie,but now I cannot. I have to travel by bus from Sylhet to Dhaka, and they show these movies where you are a captive audience. This clearly indicates about the current picture of how Bangladeshi pile are obsessed to the Indian culture, and to what extent these exotic elements has occupied our brains.Some Statistical Data9.A research was carried out on 40 persons in Ctg based on probability sampling on 2011 to understand the influence of satellite TV on cultural commutes.10.Most of the spate think cable TV is the prime reason for the exposure to foreign culture as it is the most aval and easy means. Other means aval are internet, newspapers, magazines, social awareness, general make up in the lvl of edn. But they are not considered here.The results of the svy on preference of cable TV channels by the consumers are showed in graphical form as followsFig Preference of Cable Tv Channels among 40 RespondersInterpretation11.From the above bar diagram, we can see that out of 40 persons, the most viewed TV channel is Star Plus, fol by Sony TV and then HBO. A ll of them are foreign TV channels with no room for our own broadcasting channels.Inference12.Over the become 10-12 years, due to this easy exposure, there is a significant change in the dimensions of culture. Research also shows that consumers preference towards some of the aspects like fashion awareness, spirit preference have increased. On the other hand, bargaining habit, attraction towards traditional songs, reading habit etc has decreasedwhereas in some aspects there is no change.13.Svy carr out on other parameters also showed that the changes in the dimensions which most people think that satellite TV has strong influence upon are increase in the fashion awareness, brand preference, following foreign customs, fast food consumption, hobby in foreign music/movie, and for the decrease in the social bondage and good personality traits.14.There is moderate influence upon increase in quality preference, gender balance, and knowledge based society, and decrease in the interest in Bangla movies/music.15.There is less influence on eating out, childrens troth in decision making, and for the decrease in religious bindings.16.A general image is observed in the result. People of middle/lower middle cl are affected the most rather than upper cl people possly due to their more exposure to other media/latest technology and greater awareness about changing society.Negative Impact Of Satellite17.Some consumers were asked about the prejudicial impacts of satellite TV on our culture. The respondents were all almost on a common footing and admit that it certainly has some negative impacts like tendency of wearing indecent/short dresses especially by the ladies and the disturbance of mull over for the children. They also think there is an increase in the social crime and sexual violence. Some think that it has some influence on the attraction towards smoking/drugs by the young people.Conclusion18.The results of the study shows that over the last 8-10 years, there is clearly a change in our traditional culture and this change is likely to continue. Though all of this change is not due to the effects of satellite TV, this is playing one of the major(ip) roles as maximum exposure to theforeign culture is due to this media.Remedies and Measures that can be taken19.Business in todays market is very competitive. To operate profitably in any business, the focus must be customer oriented. Like any other business, cable TV should also provide the customers with the channels they like most and cleanse the quality of live on and picture. People who provide the cable broadcast have a great resp towards todays world. Therefore, corrected effort should be made to sensibilise the motherrs and broadcasters for improving the quality of whatever prog they produce.20.At the same time local channels should be strengthened and should have a better content. This channels should produce and broadcast quality programs that could help to promote Bangladeshi values a nd traditions and improve the image of Bangladesh at an international level.REFERENCE21. Effect of Satellite television on the Culture of Bangladesh The Viewers Perception by Robaka Shamsher & Mohhammad Nayeem Abdullah. European diary of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.9, 201222.www.merriam-webster.com/23.http//en.wikipedia.org/wiki/Culture_of_Bangladesh