Wednesday, December 25, 2019

Ethical Decision Making, Moral Agency And Advocacy

Nursing is a profession that is always changing to benefit the patient and the community. In the complexity of nursing, and to give uniformity an APRN (Advanced Practice Registered Nurse) Consensus Model was established. The Consensus Model promotes uniformity to the four roles of APRN’s which are as follows: Clinical Nurse Specialist (CNS), Certified Nurse Practitioner (CNP), Certified Registered Nurse Anesthetist (CRNA), and a Certified Nurse Midwives (CNM). A â€Å"CNS is n APRN with a focus on macrosystems with three spheres of influence: patient, nursing, and healthcare system. The CNS follows Core Competencies as outlined by the National Association of Clinical Nurse Specialist.† (Stuesse, 2014) The role of the CNS according to Denisco and Barker (2016) is as follows: †¢ Direct care †¢ Systems leadership †¢ Collaboration †¢ Coaching †¢ Consultation †¢ Research †¢ Ethical decision making, moral agency and advocacy. (p.8) As one can see, there are many elements and responsibilities for a CNS. To fully understand the complexity of going from bedside nursing to a CNS position, an interview was much needed to answer some questions and bring further understanding. C. Nappo was interviewed on October 28th, 2015. The interview was formal and was approximately one hour long. Miss Nappo was more than eager to convey her journey and experiences to this position of CNS. She spoke of the hospitals mission, and stated that it is how she believes nursing should be. Mission StatementShow MoreRelatedEthical, Moral, and Legal Challenges of Advocating920 Words   |  4 PagesIntroduction The human services field is one that is replete with ethical challenges. One of these is integrating advocacy with mediation. Advocacy means that one considers a certain branch of action to be the most moral, pragmatic approach and urges individuals and or local or national government (as well as other applicable institutions) to adopt it. Mediation, on the other hand, is the more objective stance of retaining an objective position and being the mediator between the individual (andRead MoreMediation and Advocacy Literature Review1070 Words   |  5 PagesMediation and Advocacy Literature Review BSHS/441 February 11, 2013 Melinda Barker, LMFT â€Æ' Introduction In the human services field there is a combination of areas that require mediation and advocacy. Human services consist of and utilize a number of disciplines. Mediation is usually defined as a process in which an impartial third party helps parties resolve a dispute or plan a transaction by assisting their negotiations. Approaches, however, can vary considerably. Many mediators tend toRead MoreSocial Work Authority And Accountability852 Words   |  4 PagesRights Act 1998, Equality Act 2010 and Children Act 1989. The Equality Act 2010 bans discrimination on the grounds of gender, race and disability and rules out direct and indirect discrimination. The Human Rights Act 1998 places a duty on public agencies to intervene proportionately to protect the rights of children and adults and enable them to live lives free from violence and abuse. Legislation and policy. (2010). In addition, Damon social worker will operate within the Children Act (1989) TheRead MorePersonal Moral And Legal Issues1310 Words   |  6 Pagesdilemma is mine. I must adhere to ethical, professional, moral and legal issues as Ray works in an advocacy role with young people. â€Å"†¦The challenge of working ethically means that practitioners will inevitably encounter situations where there are competing obligations†¦Ã¢â‚¬  (The BACP 2013 pg. 3) However, Bond (2010 pg. 228) notes that an issue that is problematic to articulate should not be solved without the consultation with your supervisor. Ethical Principles The BACP (2013 pg. 3)Read MoreEthical Dilemma Case1021 Words   |  5 PagesCASE ANALYSIS: Should we go beyond the law I. Ethical dilemma †¢ Nathan Rosillo is faced with an ethical dilemma. It seems that the river is the company’s least concern in its effort to make profit again. Here are the following issues that need to be addressed in this ethical problem: o First and foremost, standards from regulatory agency were loosened in such a way that wastes can now be directly dumped into Dutch Valle River. Nathan, finds dumping of wasteRead MoreEthical Case Study : The New Nurse1571 Words   |  7 PagesEthical Case Study According to the scenario given in example 2, the new nurse on the unit is facing an ethical dilemma by being asked to violate the code of ethics. This scenario regarding the preceptor telling the nurse to violate policy and chart that blood draws were done correctly is violating provision 3. Specifically, if the nurse interjects and decides to not draw the blood cultures too close together and from the same site, it upholds provision 3.5 Protection of patient health and safetyRead MoreEthics And The Canadian Nurses Association2079 Words   |  9 Pagesregulate Canadian nurses by providing appropriate practice standards to ensure competent and ethical nursing in British Columbia. Part of this mandate is for nurses to follow the Canadian Nurses Association (2008) ‘Code of Ethics’ that states, Canadian registered nurses, shall be upheld to a code of ethical values and performance to regulate professional â€Å"relationships, responsibilities, behaviours and decision m aking† (p. 2). Furthermore this ‘Code of Ethics’ outlines â€Å"professional standards, laws andRead MoreHuman Resource Management: The Guardian of Ethics1724 Words   |  7 Pagespolicies and practices. Apart from this a manager is also responsible for advising the CEO so that the CEO can understand the personal aspect of the company’s strategic option. Managers also carry out the role as an employee’s innovator and their advocacy. Above were the duties now let’s talk about some new approaches managers have adopted in these recent years for better HR function. For example some employers organize their HR services around four groups they are, transactional, corporate, embeddedRead MoreBuilding and Ethical Organization Part 22128 Words   |  9 PagesBuilding an Ethical Organization Part 2 Holly Regan HSM/230 January 12, 2014 Vicki Grant Building an Ethical Organization Part 2 Establishing and sustaining a successful ethical organization with a solid morally and ethically envisioned foundation takes continuous effort by all members of the organization. Every member has a particular role to be played which contributes to the organization’s mission of improving the quality of life of homeless teens and their families and the ethical obligationRead MoreThe Dilemma Of Children With Critical Condition1709 Words   |  7 Pagescomplex moral problems involved in the care of vulnerable children. Patients often find themselves in a distressing situation with two unfavorable options. In a tragic dilemma, health care professionals must guide patient in making informed decisions that reflect the goal and values of the patient. Using ethical concepts and theories, I will discuss the complex case of Mary Jane Peirce and formulate a comprehensive ethical decision using the steps outlined in A Framework for Ethical Decision-Making

Tuesday, December 17, 2019

The University Of A Private Higher Learning Institution...

Maryville University of St. Louis Maryville University is a private higher learning institution located in St. Louis County, Missouri. It was founded in 1872, so it is one of the older universities in the state. Maryville University is a nationally ranked university that serves over 6,500 students every year. Students may choose from over 90 undergraduate and graduate degrees. There are six colleges within the Maryville University system. This includes the College of Arts and Sciences, which offers programs in design, math, the humanities and the social sciences. The School of Education offers a Doctor of Education program with a specialization in higher education leadership. The Walker College of Health provides online and on-campus degree programs in nursing, music therapy, rehabilitation counseling, occupational therapy and health care management. The School of Business offers online and on-campus programs in accounting, marketing, cyber security, information systems and business administration. The university operates educational centers in Lake Saint Louis and Sunset Hills in Missouri as well as the Scott Air Force Base in Illinois. These campuses offer services and facilities for students enrolled in evening or online classes. Maryville University of St. Louis Accreditation Details -The Higher Learning Commission and the North Central Association of Colleges and Secondary Schools. -The Nursing Programs are accredited by the Commission on Collegiate NursingShow MoreRelatedHealthcare Essay18323 Words   |  74 PagesChapter 3 The Evolution of Health Services in the United States Learning Objectives To discover historical developments that have shaped the nature of the US health care delivery system To evaluate why the system has been resistant to national health insurance reforms To explore developments associated with the corporatization of health care To speculate on whether the era of socialized medicine has dawned in the United States â€Å"Where’s the market?† 81 26501_CH03_FINAL.indd 81 7/27/11 10:31:29Read MoreEurope Economic Crisis55278 Words   |  222 Pageswill taper off in 2011, but needs to be followed up by sizeable fiscal consolidation in following years to reverse the unsustainable debt build-up. In the financial sector, government guarantees and holdings in financial institutions will need to be gradually unwound as the private sector gains strength, while carefully balancing financial stability with competitiveness considerations. Close coordination will be important. ‘Vertical’ coordination between the various strands of economic policy (fiscalRead MoreHemp Cultivation in China42289 Words   |  170 PagesConsulting, San Diego, California, USA Sebastiaan Hennink, Hemp-Flax BV, Ressen, Netherlands Michael Karus, nova-Institute, Hà ¼rth/Cologne, Germany John M. McPartland, Vermont Alternative Medicine, Middlebury, Vermont, USA Raphael Mechoulam, Hebrew University, Jerusalem, Israel Etienne P. M. de Meijer, HortaPharm BV, Amsterdam, The Net herlands David W. Pate, HortaPharm BV, Amsterdam, The Netherlands Gertjan van Roekel, ATO-DLO, Wageningen, The Netherlands David P. Watson, HortaPharm BV, Amsterdam, TheRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesA S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E L V E 14_Hanson_3ed_SB_3869_TXTRead MoreProject Managment Case Studies214937 Words   |  860 PagesMost of the middle managers have MBA degrees and a few have Ph.D.s. Currently, the Automotive Components Division has three manufacturing plants at various locations throughout the country. Central offices and most of the nonproduction functions are located at the main plant. There has been some effort by past presidents to give each separate plant some minimal level of purchasing, quality, manufacturing engineering and personnel functions. INFORMAL PROJECT MANAGEMENT AT HYTEN CORPORATION The AutomotiveRead MoreHuman Resources Management150900 Words   |  604 Pagesyears later about one-fourth of all managers and executives are women. Similar attention also was focused on other diverse groups of employees. So that all employees were given opportunities to grow and learn, the Bank of Montreal’s Institute of Learning was established at a cost exceeding $50 million. The goal of providing five days of training and education to every employee each year has been met for several years. To focus on performance, each department and every employee have HR managersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages Organizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages Introduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition RoxyRead MoreThe Boeing Company 2007 Annual Report61846 Words   |  248 Pagesfrom the time it was launched to reach 1,000 orders. We expect to surpass that milestone with the 787 in less than half the time. Still more, with the greater volume comes greater opportunity for us to reduce cost, improve productivity and achieve higher performance early in the production run. Changing Competitive Landscape Many people talk of Boeing and Airbus as a â€Å"duopoly,† and we certainly regard Airbus as an extremely tough competitor. In fact, we expect to see Airbus’ competitiveness increaseRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesSystems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform

Sunday, December 8, 2019

Importance of Fathers Essay Example For Students

Importance of Fathers Essay A family can only be complete and happy with both parents working together to make the bonds of their family stronger. While fathers work to fulfill the financial needs, mothers tend to be the ones who take care of the home and children. However, children need support and love from both parents in order to grow up in a good, healthy environment. Fathers are needed to ensure that children learn respect for both parents, and the difference between good and bad. Fathers who are always present in their childrens life would be respected and loved as much as children love their mothers. If fathers are always present in their childrens life then they will always be a part of their childrens happiness and sadness. Their opinion will be counted and will have a great influence on the children if they solve a problem for them. A single mother can also raise her child in a successful way but the presence of father will always be missed. Some children are unfortunate because they do not have fathers who will talk to them everyday and discuss their problems and the communication is through phone only. Children are very sensitive and get the feeling of being ignored. These kids will end up having more respect and love for their mothers than fathers as they have never been with them so they would not know how to respect their fathers. They may even end up resenting their father and the lack of communication between them. Fathers can stop their children from getting involved in bad things like drugs and alcohol. It ultimately depends of how much a father is involved in his kids life and how the kid looks up to his father for love. If a father is involved fully in his childs life then he can stop his child from doing bad things and probably explain him the pros and cons of these things from the beginning with patience of mind and calm attitude. Children often tend to do as they see their parents doing, and a fathers influence goes a long way in helping children make decisions on right and wrong. If a child is unfortunate enough to not have that kind of love and influence, he or she would probably make the wrong decisions in life. Children need love and support from both parents equally in order to live a successful life. They can only get that atmosphere if their fathers assume as much responsibility as mothers do. Fathers play an important role in shaping their childrens life by making sure that they respect both parents equally and know the difference between good and bad things easily.

Sunday, December 1, 2019

Joe Salatino, President of Great Northern American Case Study

Introduction Various aspects have come to characterize the contemporary workplace. Application of scientific management methods and pursuit of training of employees has become the norm in the work place today.Advertising We will write a custom research paper sample on Joe Salatino, President of Great Northern American specifically for you for only $16.05 $11/page Learn More There is, therefore, no wonder that such aspects as organizational behavior and organizational learning have taken center stage. Increased competition and consumer education and activism means businesses have to invest in research and development as well as training of employees so that they can better handle customers. From Joe’s case, it is apparent that he relies greatly on the sales team to drive up the company’s sales volumes, and by extension, success. According to Posdakoff and Mackenzie (1994, p. 351), sales manager mainly use sales performance to determine the u sefulness of a sales person in an organization. However, many of them are increasingly considering behavior of their staff as a part of an effective functioning of a business unit. Posdakoff and Mackenzie further assert that these behaviors are discretionary on the part of the salesperson and that they greatly promote effective functioning of the unit with minimal effect on the salesperson’s level of productivity (1994, p. 351). This discussion will focus on the Joe Salatino, President of Great Northern American case study, with the emphasis given to the importance of employees understanding people form perceptions and attributions about each other. Additionally, there will be an evaluation of the learning theory the author feels would be most appropriate for Joe to apply in his situation. Furthermore, the discussion will explore the suggested ways on how Joe can apply the theory discussed above to improve employee performance. Also, there will be a discussion on how Joe can leverage understanding of self efficacy to ensure only most successful people join the organization. Importance of Perception Besides the work place perception plays an important role in human beings’ everyday life. According to social scientists, perception is a way of conceiving something and also a process of acquiring interpreting information by human mind. Additionally, perception can also be a way in which people behave in specific situations. Joe Salatino’s position gives him immense power to organizational trends.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is important for Joe to realize that sales profession is a â€Å"people† oriented front and â€Å"people skills† are necessary for its success. The president needs to acknowledge the importance of perception in sales before instilling the same drive in his employees. According to Greve, H. R. (2003, p. 55), people’s behavior is mainly determined by what they perceive as being real or not. He further says that distinctiveness, consensus and consistency form the main determinants of perception. According to Ormrod (1999, p. 89), little can go on in an organization without perception. Additionally, any employee in any organization needs perception that is accepted by all other employees to undertake any task. Perception, therefore, is the key for any manager like Salatino to help employees produce better results. Ormrod (1999, p. 94) says that perception helps people in any organization to perform different tasks in different ways because an organization needs different perceptions to attain successful results. With the above in mind, Joe must seek regular training of the sales team on issues relating to the importance of perception for better sales performance. In this case, regular training will comprise more or less of organizational learning. He should mak e it a priority for every sales person to understand the importance of perception for better understanding of customers. Learning theory As said earlier, organizational behavior and organizational learning are closely related. It is almost guaranteed that the kind of learning approach that an organization adopts has a huge impact on organizational behavior including aspects such as perception. Both social theory and operant conditioning theory are well suited in Joe’s approach to organizational learning. The operant conditioning form of learning makes an employee to adjust his/her behavior depending on expected stimulus. Operant behavior is more or less an improvement of voluntary behavior that occurs in an environment maintained by its own consequences. Joe can, therefore, adopt operant conditioning especially given the fact that he believes in extending monetary gifts to keep his sales staff motivated. However, considering the implications of social aspects in organizationa l behavior especially among the sales team, social learning is the most suited theory that Joe can apply in this situation.Advertising We will write a custom research paper sample on Joe Salatino, President of Great Northern American specifically for you for only $16.05 $11/page Learn More Most social scientists contend that social learning theory is the bridge between behaviorist and cognitive learning theories (Ormrod, 1999, p. 104). In social learning, learning occurs through observation of other people’s behaviors and their outcomes. Key in social learning theory is environmental reinforcement and punishing models. According to Ormrod (1999, p. 89), people in this case employee of a certain company get reinforced for modeling the behavior of other people. Four aspects characterize environmental reinforcement and punishing model. First, the model reinforces the observer. For instance, an employee can change his/her behavior in order to fit in with the rest of the group. Secondly, a third person may reinforce the observer. For instance, an employee may copy goo habits from his colleagues and/or boss. In return, the model extends compliments to the imitating employee resulting to a reinforcement of behavior. Third, reinforcement may come from the copied behavior itself. For instance, an employee may discover how fulfilling and rewarding courtesy to customers is to another employee. The former may result into being courteous and polite in order to experience the same rewarding and fulfillment. Fourth, there is a vicarious effect on a model’s behavior on an observer. For instance, one employee gets complimented and rewarded for putting into use subtle sales skills learnt in a sales seminar. In return, other employees may follow suit in order to get the compliment as well. For Joe’s employees to understand how to people form perceptions and attributions about each other, it is prudent that they model to learn fr om. Motivating them through operant conditioning alone is not enough. A situation underlain by social learning is better placed to help employees in understanding perceptions. Applying social learning theory to improve performance According to Dierkes et al. (2003, p. 251), employee behavior has to conform to workplace performance standards for successful running of an organization. Business leaders pursue organizational learning through training to enhance employees’ skills so that they can adopt preferred behaviors.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dierkes et al. further say that social learning theory comes in handy in through provision of opportunities to observe employees with an aim of rewarding desirable workplace behaviors while punishing those that are undesirable (2003, p. 251). Social learning theorists contend that careful observation of practices at the workplace is a primary way through which employees learn social behaviors. To improve employees’ performance through social learning, business leaders like Joe Salatino must be consistent in what they expect from employees’ social behavior. In essence, there should be the uniform treatment and reward of all employees. Precisely, managers and other corporate leaders must be role models in providing exemplary appropriate behavior. Through public forums and other avenues such as meetings, Joe Salatino can avail learning opportunities for employees working in the sales department. As said earlier, workplace training is crucial to organizational learning and eventual employee performance. Poling and Normand (1999, p. 237) suggest an application of principles of social learning theory to workplace training to reinforce an organization’s desired workplace behaviors. Also, Joe Salatino can engage other successful sales employees and personalities to deliver lectures to his team in order to boost performance as well as behavior since role model admiration enhances social learning. Leveraging self efficacy Many people will likely adopt behavior they think they can handle with success. Additionally, employees will only struggle to achieve what they feel is within their potential. For them to undertake the above, they will need to possess high self-efficacy. Precisely, self-efficacy is more or less self confidence an employee has towards learning (Greve, 2003, p. 55). According to Poling and Normand (1999, p. 239), individuals will choose activities they feel they have a chance of succeeding. He adds that individuals with high self-eff icacy tend to excel more than those without. For Joe to hire employees with high self-efficacy, it is imperative to put in place a rigorous interview process that will expose those employees that can better withstand the pressures of the job at hand. It, therefore, requires careful identification of potential employees with a sense of what they can and cannot do. Such employees will have a fairly precise opinion on their self efficacy. It is highly likely that employees with a high understanding of their own self-efficacy will integrate better and are in a better position of advancing Joe’s sales agenda in the company. While some people are trainable and can deliver with consistent skills training, Joe should make demonstration of self-efficacy the core requirement of joining his company’s sales team. Through the interview process, there is a need for Joe to investigate the background of his potential employees to his company. According to French et al. (2011, p. 125), many factors affect self-efficacy including previous successes as well as failures, feedback from other people and successes and failures of other people. Conclusion Organizational learning an organizational behavior are important parts of any organization’s corporate culture. Organizational behavior especially plays a crucial role in influencing managers’ performance evaluation. There is no doubt that these behaviors contribute to organizational success and so it is not farfetched to emphasize them in a situation like that of Joe Salatino. Employee understanding of perception is necessary for organizational success. Furthermore, integrating learning theory to organizational learning and subsequent modification of organizational behavior is a prerequisite to organizational success. Sales teams especially stand to gain from this approach given that they besides customer service are the face and voice of the company. It is also important to note that success of learning and development as well as change in corporate behavior greatly depends on self-efficacy. Self-efficacy is the success of sales professionals. References Dierkes, M. et al. (2003). Handbook of organizational learning and knowledge. NJ: Springer. French, R. et al. (2011). Organizational Behaviour. Chicago: Thomson’s Learning. Greve, H. R. (2003). Organizational learning from performance feedback: a behavioral perspective on innovation an change. New York: Routledge. Ormrod, J.E. (1999). Human learning. Upper Saddle River: Prentice-Hall. Posdakoff, P.M. MacKenzie, B.S. (1994). Organizational Citizenship Behaviors and Sales Unit Effectiveness. Journal of Marketing Research. Vol. 31, No. 3, pp. 351-363. Poling, A., Normand, M. (1999). Noncontingent reinforcement: an inappropriate description of time-based schedules that reduce behavior. Journal of Applied Behavior Analysis, Vol. 32, p. 237–238. This research paper on Joe Salatino, President of Great Northern American was written and submitted by user Jaeden C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Motivations For Terrorism Example

Motivations For Terrorism Example Motivations For Terrorism – Term Paper Example In the last few decades, terror attacks have increased tremendously in both developed and developing economies. Currently, terrorism is a matter of global concern and understanding the motives that drive people to commit the offense is of critical importance in order to prevent destruction and carnage associated with the attacks. Terrorists and terror organizations are driven by ideological convictions and various motivations to execute an attack. Reich (1998) classified motivations into four categories, namely revolutionary, nationalistic, ethnocentric and separatists. Ethnocentric motivations are based on race superiority, where group members endorse and propagate the attitude that a particular group is superior because of its race or tribal orientation. Groups motivated by separatist ideals seek to secede from the existing socio of such attack is September 11 that targeted World Trade Centre and the Pentagon in the United States. Most terror groups are driven by multiple motives. Currently, several terror groups are driven by multiple ideologies, mainly religion with separatist and nationalistic motives (Dirk, 2005). Examples include Kashmir separatists group, which is motivated by religion and desire to separate from India. ReferencesDirk, H. (2005). Differing motivations for terrorism. Defense and Peace Economics, 16(1), 19-27. Hoffman, B. (1998). Inside terrorism. New York: Columbia University Press. Reich, W. (1998). Origins of terrorism: Psychologies, ideologies theologies states of mind. Washington: Woodrow Wilson Center Press.

Friday, November 22, 2019

Job Interview Advice 9 Ways to Ruin a Job Interview

Job Interview Advice 9 Ways to Ruin a Job Interview Toward the end of last year, U.S. News World Report published an article by Rebecca Koenig entitled Job Interview Mistakes to Avoid. Ms. Koenig highlighted 25 job interview mistakes, and I was inspired to share some of them. Amongst the many blatant interview faux pas, you will find answering your cell phone during the interview, wearing overly casual clothing, and flirting with your interviewer. But its not just these obvious gaffes that will create problems for you with your potential next employer. Here are 9 of my favorite ways to ruin a job interview: 1. Be negative about anything or badmouth an old boss. Never say you didn’t like the kind of work you were doing at your prior job. If you didn’t like something before, the interviewer will assume you probably won’t like the work at the next job either. If you’re asked specifically to name something you didn’t like, find something minor and emphasize what you learned and what you did like. As a side note, also do not act rude or say anything negative to the receptionist. How you treat everyone in the office is part of your interview and will be judged! 2. Be late. When it comes to job interviews, being on time is being late. I don’t care whether your car broke down or your subway stalled or your printer cut off part of the address of the firm. Plan to get to the interview an hour early and none of these events will make you late. And always have the employer’s phone number somewhere where you can’t possibly lose it so if anything does happen (despite your plan to get there an hour early) you can call as soon as you know there is a problem. 3. Question whether you want the job. The interview is not the place to have doubts! Fake it till you make it. After you get a job offer, worry about whether you want the job. If you express doubts even subtly during the interview, you can be sure you won’t get the offer. 4. Apologize for any aspects of yourself or your life. Doubting yourself or any hints of low self-esteem will not help you in your interview. You are who you are and you’ve made the choices you’ve made. Be proud or at least accepting, state the facts as the facts and never apologize! 5. Fail to answer the questions. Too often, job candidates will follow the interviewer’s question with a stream of consciousness answer that does not answer the question that was asked. You might do this out of nervousness. So after each question, take a deep breath, repeat the question to yourself, and make sure you answer it – clearly and concisely. This doesn’t mean you shouldn’t use the question to make points you want to make. If you can find a way to slip in a story that highlights your accomplishments, go ahead! Just make sure you’re addressing the topic the interviewer wants you to address. 6. Ask salary information. This is a big no-no! You will get your salary information after you get the offer! However, do be prepared with a strategy in case your interviewer brings up the topic. 7. Come unprepared. You absolutely must do your research before every job interview! If you dont look at the company’s website, know the company’s brand and values, and use Google to find out about any newsworthy events, you are not prepared. If you don’t do this research, the interviewer will wonder whether you’ll do your research on the job. A sure sign that you haven’t done your research is asking a question you could have known the answer to by reading a company website. So don’t mess this up! In addition to researching the company, research your interviewer. Know their LinkedIn profile top to bottom – where they’ve worked, what their interests are, and who your common connections are. Come prepared with questions and conversation topics! 8. Use casual/chatty language or get too personal. We all want to be friendly, but don’t get too buddy-buddy with your interviewer. You are interviewing as a professional and your demeanor will be judged. Exhibit the demeanor in an interview that you would exhibit in the office. 9. Lie. I’d rather you make any of the other 7 mistakes listed in this article than mess up on this one. Even if you’re hired, when your lies are discovered you will be fired. What are your favorite interview stories? Please share your successes and bloopers below! A great resume and LinkedIn profile are key to landing any job interview. If you need writing help, check out our  resume  and  LinkedIn profile writing services and then  contact us with your questions.

Thursday, November 21, 2019

The life of moises from his birth until he gave joshua control of the Term Paper

The life of moises from his birth until he gave joshua control of the israelites - Term Paper Example Because Moses led the people of Israel out of bondage, and this was helped along with a series of miracles, Moses deserves the moniker of being the greatest leader of all time. The Life of Moses According to Feldman (2007), at the time that Moses was born, around 1592 B.C. by the Christian calendar, and 1391 B.C. by the Jewish calendar, the Pharaoh was afraid of an Israelite revolution against him, so he ordered that all the male infants be put to death. That said, Feldman (2007) cites scholars who question this, stating that it does not make sense that the Pharaoh would order this, as Israelites were important as slaves to the Egyptians, and males, especially, were important, because they were stronger and could do more work than the females could. That said, the Bible, in Exodus 1:10, according to Feldman (2007), clearly states that the Pharaoh was afraid that the Israelites were getting too numerous, and that they would try to take over the country. Therefore, to hide Moses from t he Pharaoh’s edict regarding Israelite male children, Moses’ family decided to put him in a basket and float him down the river, where the Pharaoh’s daughter was, as she had decided to go to the river to bathe at this time. She sent her maidservant to pick up the basket, and she rescued Moses out of the river (Feldman, 45). According to Cohen (2007), Moses, because of the circumstances of his birth and adoption, was of two different worlds. This was because, even after he was pulled from the river by the Pharaoh’s daughter, he continued to be with his mother while the boy was nursed. As Beegle (1972) notes, the Pharaoh’s daughter had to find a Hebrew woman to nurse the boy, and Moses’ mother presented herself for this task. The Pharaoh’s daughter paid Moses’ mother to nurse him, and the Pharaoh’s daughter adopted the beautiful Moses (p. 52). At this point, according to Cohen, the Biblical story of Moses jumps ahead a few years to the point where Moses has grown up, and decided to visit his own people, the Hebrews (p. 55). At this time, Moses was around 40 years old, so, assuming the Christian calendar, the date was around 1552 B.C. during this event. Cohen (2007) notes that this was a hallmark of leadership, because Moses experienced luxury when he lived with his adoptive mother, the Pharaoh’s daughter, but, as leaders often do, he decided to take on a lifestyle which is more burdensome. This is because he wanted to serve his people and his community. Moreover, Cohen (2007) notes that Moses had an intense desire to connect with his brothers and sisters, and this was another reason why he was driven to visit his birth family. Moses did not see that these people were any different from him, even though he had lived the life of luxury, and this was because he was able to see that his family, and the enslaved Hebrews in general, were his brothers and sisters, his kin (p. 9). As Cohen (2007) note s, because Moses, after visiting his birth family, saw that the Hebrews were his brothers and sisters, he could not stand to see the way that they were treated by the Egyptians. Therefore, he struck down an Egyptian who was beating a Hebrew slave.

Tuesday, November 19, 2019

Art Exhibition Essay Example | Topics and Well Written Essays - 1000 words

Art Exhibition - Essay Example Michael Criton located Johns â€Å"between Duchamp and Pollack, between the found object and the created abstraction† (Lanchner and Johns, 2009, p. 19). The second work of art is a collection of prints by Johns in which the numbers 0-9 have been created through the methodology of lithography. Lithography is a process where a smooth surface is treated in some areas so that it will retain ink, but leaving others so that the ink will not be retained. The surface is then used as a printing object from which to press an image onto another surface, most often a paper. The works were created between 1960 and 1963 and are simply titled â€Å"0-9†. The two pieces can be compared from a number of elemental concepts in order to further explore the nature of Jasper John’s work. The painting â€Å"Map† was created in the earlier part of his career when the exploration of the ideologies of America were being combined with the explorations of their meanings through the use of ‘readymade’ objects. The blurring of borders speaks of unity while the bursts of color are in motion, commenting on the wide diversity of the nation. The lines of the distinct object of the map are muddled by the use of the paint overtop of them. The colors are vibrant and primary, using red, yellow, and blue in bursts across the work, the colors blending at some points, distinctive at others. The oil paints are thick with the texture of the work dense and mountainous on top of the map. There is a repetition that creates balance within the chaos and while there is no use of perspective, there is a sense of density that is felt that about the object of the map as the colors burst forth across the entirety of the work. Although there seems to be no design to the work, there is a definite balance to the way in which the colors are utilized. They erupt across the painting in light and darkness, yellow splicing through the red and darker blue to

Sunday, November 17, 2019

Scarcity and Compassion Essay Example for Free

Scarcity and Compassion Essay According to the Oxford dictionary, scarcity is the same as shortage or presence in small numbers. In economics, scarcity is defined as the condition whereby human wants and needs exceed what is produced or what can be produced by the available resources (Harford, 2006). On the other hand, compassion is the belief in fairness in distribution of resources our humane aspects should not allow us to see others live without resources while we are capacitated to provide to them. Economists have pointed out over the disagreement between these two aspects as one calling for equitable distribution of resources to all persons while the other points out equal distribution of resources is impossible as there are no enough resources for everyone. Scarcity thus explains the presence of the rich and the poor. Compassion plays a big role as evidenced by empirical evidence on the ground especially on international level. Wealthy nations have always made attempts to make some of their resources available to poor nations (Harford, 2006). Note that, the resources given away as aid are not excess/ surplus resources per se. They are obtained from the taxpayer’s money whereby taxpayers could have allocated such resources in more economically viable options. Therefore, compassion by nations and/or on a household level continues to play great role in distribution of scarce resources. The fact that man is a social animal ties him to the idea of sharing his economic resources with the ones deprived of those resources. The knowledge by an individual of the suffering of another due to lack of resources either acting on a household level or any economic unit drives that individual to make decisions and/or implement policies that will favor the underprivileged according to his view. This explains why there are tax cuts and social benefits to the low income earners and unemployed respectively. Thus compassion plays and continues to play a significant role in the distribution of scarce resources.

Thursday, November 14, 2019

David Ricardo :: essays research papers

David Ricardo was born on April 19 1772 in London and was the third son of 17 children. His parents were very successful and his father was a wealthy merchant banker, making a fortune on the London Stock Exchange. When he was 14, Ricardo joined his father's business and showed a good grasp of economic affairs. However, he was disinherited by his parents when in 1793, he married a Quaker, so he set up on his own career as a stockbroker. He continued as a member of the stock exchange, where his ability won him the support of an eminent banking house. His success in this allowed him to retire at the age of 42. This enabled him to pursue his interests in literature and science, particularly in mathematics, chemistry, and geology. Along with Malthus, Ricardo was very concerned about the impact that rising populations would have on the economy. He argued that with more people, more land would have to be cultivated. However, the return from this land would not be constant as the amount of capital available would not grow at the same rate. In fact the land would suffer from diminishing returns. Extra land that was brought into cultivation would become more and more marginal in terms of profitability, and eventually returns would not be enough to attract any further capital. At this point the maximum level of economic rent would have been earned. The knowledge of comparative advantage enables countries to trade with other countries more efficiently and knowing the opportunity cost than are forgone and making the correct choices.It improves diplomatic relations between the trading countries.It also enables us to know which countries are relatively better at producing certain goods as compared to other countries.So,due to this theory,it allows trade between countries to improve their consumption of the goods in the market.

Tuesday, November 12, 2019

Nature’s Work (Anaylsis of a Blizzard Under Blue Sky)

Houston seems to be an extremely talented writer. It comes as no surprise that â€Å"A Blizzard under Blue Sky† is a truly compelling short story (despite the fact that it only spans four pages). The reason Houston is able to draw readers in is because she opens by introducing the underlying topic of the piece, than puts the topic on the back burner to make room for a fascinating narrative, and in the end ties the theme and the tale together without making the connection seem forced.Based on her writing structure, the three key points of â€Å"A Blizzard under Blue Sky† seem to be identifying her problems/treating depression, persevering through a near death experience, and then realizing how the two are intertwined. Houston opens the story by detailing what has got her down in life: there are bills to pay, work to be done, and uncommitted men. The combination of this, and maybe even the haze of winter, made it so that â€Å"the machine that drives you is broken† (Houston 284).In the story, the doctor suggested medication to get her functioning correctly again, but Houston was adamant that she would never fix her depression with pills. She came up with an alternative solution: winter camping. From here, Houston drops basically all discussion about her depression. As a result, the reader almost forgets why she was going camping in the first place. Instead of dwelling, she immerses herself in nature hoping to get the same results as a prescription would have achieved artificially.One quote in particular perfectly describes her healing journey through nature, â€Å"when everything in your life is uncertain, there’s nothing quite like the clarity and the precision of fresh snow and blue sky† (Houston 284). Although her initial accounts of winter camping seem jovial and fun (she even mentions that the clarity and the sereneness feels like the fourth dimension). Houston’s experience quickly takes a turn for the worse. The sun creeping behind the mountains amplifies her lack of experience and her lack of supplies.Accordingly, she is faced with a fourteen hour sleepless night where her only concern is survival (for both her and her dogs). When the sun came up on House’s snow cave the next day, she describes a feeling of pure joy and relief based on the fact that she is alive. â€Å"For the first time in many months I was happy to see a day beginning† (Houston 287). She forgot about the bills, the man, and about the depression. Life and happiness because synonymous.The final key point of â€Å"A Blizzard under Blue Sky† is the first two key points combined: experiencing nature is an excellent way to deal with depression because it allows one to have â€Å"remembered about joy†. Houston asserts that nature forces you to step outside of your problems and embrace simplicity. Her story is tangible (maybe a little extreme) example of this, but it undoubtedly encourages the readers to use the natural world as a resource to facilitate â€Å"hopefulness†. I thought â€Å"A Blizzard under Blue Sky† was a wonderful story and achieved exactly what it intended to.It provoked happiness, maybe even amazement based on the fact that upon setting out Houston was initially skeptical about the healing power of the natural world, and in turn found how revolutionary an extreme experience can be. What’s most interesting is that Houston immediately turned down anti-depressants. Most people would be thrilled at the prospect of a pill filling the void in their lives. Pam Houston had a different view, â€Å"one of the things I love most about the natural world is the way it gives you what’s good for you even if you don’t know it at the time† (Houston 284).The important thing to note here is that she did not know how nature would heal her, but she had an unwavering faith that it would even in extremely harsh conditions. Prior to reading this story, my experiences with nature have not been all that rewarding; I have never had a life changing experience as a direct result of the natural world. Houston helped me to identify why I have never stumbled upon such an organic change before. While she experienced joy by letting go of everything but the prospect of life, I have always gone into the environment with expectations and goals. I intend to change this.In the terms of the big picture, this story ties directly with all her other writings I have read in my free time (Cowboys are my Weakness, Waltzing the Cat, Sight Hound). What we can gather from this story, is that nature is a powerful tool for contemplation, introspection, and healing. It is no coincidence that nature retreats are popular and powerful experiences. One can undoubtedly experience God, and do some meaningful soul searching while experiencing God’s creation first hand. I think that this piece of literature is getting at a very important point: emotio nal fluctuations are inevitable but they don’t have to be debilitating.In her story, Houston is going through a very difficult time, and her problems are very universal: love, work, and money. The natural journey that she consequently details prove that sorrow is curable (medication is not needed). In terms of my life, I intend to take the lessons taught by Houston and apply them to my life. With that being said, I don’t have the time to go camping on a regular basis, nor do I have the desire to, but I will seize any opportunity I can to expand my natural boundaries.This might include exploring a national park on a weekend instead of going to a movie, or it might mean vacationing to the wilderness of Utah instead of defaulting back to the same beaches I have always gone to. Whatever my wilderness emersion ends up being, rest assured that I will go out of my way to seize it. Maybe I will experience a life or death situation and come out with a new found conception of jo y, but even if I don’t, I will soak up whatever nature has to offer me.

Saturday, November 9, 2019

Mill

The idea that there are â€Å"higher† and ‘lower† pleasures is one that stems from the very beginning of philosophy, although in the hands of John Stuart Mill within his famous Utilitarianism it becomes a central focus. Mill convincingly argues that if a person has experienced both the higher and the lower pleasures, then he/she will naturally tend to prefer the higher. But if someone has only been subjected to lower pleasures he is somehow a less fulfilled human being. The distinctively human pleasures that Mill identified tended to be those that would only appeal to a few people, normally the elite of society who had the time and money to indulge in them. For example, high art as is found with opera houses or within expensive paintings in luxurious art galleries is often only enjoyed by a few. But this few is the most exemplary example of the most â€Å"human† of pleasures. Conversely, the lower pleasures tend to be those that appeal just to the senses: often in a purely physical sense. These kinds of pleasures are to be found within the lower classes and are characterized by instant and easily understood appeals to pleasure. In many ways this argument makes sense, even thought it does not fit within the egalitarian ideals of today.   In many ways it also sits uneasily with the whole focus of utilitarianism which may be essentially summed u[ as the â€Å"greatest happiness for the greatest number of people†. The valorization of high (human) pleasures over low (more animalistic) ones essentially suggests that the quality of happiness rather than the quality, at least as far as pleasures are concerned is of the most importance. Mill used his division between high and low pleasures to suggest that certain individuals who owned more property, and thus who were more likely to indulge in the higher pleasures, should have greater voting power than the masses. This is an essentially elitest system, but one which makes sense within the premises that Mill sets forward. If the higher pleasures are of greater â€Å"human† character than the lower ones, then the people who enjoy them would be more worthy of control within society. They would be more likely to exhibit the kind of self-control needed to preserve the happiness of the masses. The hedonistic tendencies of those masses imply that they cannot be trusted with full power over their destinies. To conclude, the idea that some pleasures are â€Å"superior† to others is something that most people accept in theory, but would not readily admit in public. Mill however belonged to a perhaps more honest age than ours, and is convincing in his arguments for the superiority of certain pleasures over others. The conclusions that he draws from those arguments are more problematic however: the fact that a person enjoys opera does not necessarily mean that he understands the good of the country better. Works Cited Mill, John Stuart. Utilitarianism. University of Toronto Press, Toronto: 1985.   

Thursday, November 7, 2019

The Immpressionists at Argenteuil essays

The Immpressionists at Argenteuil essays Argenteuil is a suburban town on the outskirts of Paris. The riverside town lies on the banks of the beloved Seine River, immortalized in many works by Claude Monet and Eugene Boudin. They are just two of the many Impressionist artists inspired by the scenery of Argenteuil. The short seven-mile train trip from Paris also contributed in getting artists to the location. Argenteuil is not different than that of other smaller French cities, yet the contribution Argenteuil made to the evolution of modern French painting sets it apart from neighboring villages. Monet and Boudin both painted very similar scenes of the small river town. Monet in particular painted a less classical piece than Boudin. Many critics have labeled Monets Boat Basin at Argeteuil markedly modern because of evidence of industry and progress, steamers, and the likes of a floating bathhouse, which by the way is visible in Boudins painting too. As if intuitively beginning where Boudin left off, Monet is drawn to a similar turn in the river where all the delights of the suburban setting are set out under a brilliantly rendered sky. On the account that Monet inherited a lot of style from Boudin through his teachings its not a surprise that they both were drawn to Argenteuil. Monets work is displayed beautifully with oil on canvas. The work was completed in the year 1872. A critique of the piece was undoubtedly done with much forethought and care. Emanuel Zola, a critic wrote with much consideration for the artists intent. Zola states that Monet had and affection for nature that man makes modern. Also that very often he would use a brush heavily laden with paint to give his works a different appearance. Boat Basin at Argeteuil is subtly divided along two diagonals intersecting at the center of the piece. One diagonal is the tree line from the left and the other is the waters edge rising from the lower right. The cen...

Tuesday, November 5, 2019

Chemical or Molecular Formula for Glucose

Chemical or Molecular Formula for Glucose The molecular formula for glucose is C6H12O6 or H-(CO)-(CHOH)5-H. Its empirical or simplest formula is CH2O, which indicates there are two hydrogen atoms for each carbon and oxygen atom in the molecule. Glucose is the sugar that is produced by plants during photosynthesis and that circulates in the blood of people and other animals as an energy source. Glucose is also known as dextrose, blood sugar, corn sugar, grape sugar,  or by its IUPAC systematic name  (2R,3S,4R,5R)-2,3,4,5,6-Pentahydroxyhexanal. Key Glucose Facts The name glucose comes from the French and Greek words for sweet, in reference to must, which is the sweet first press of grapes when they are used to make wine. The -ose ending in glucose indicates the molecule is a carbohydrate.Because glucose has 6 carbon atoms, it is classified as a hexose. Specifically, it is an example of an aldohexose. It is a type of monosaccharide or simple sugar. It may be found in either linear form or cyclic form (most common).The hydrogen and -OH groups are able to rotate around the carbon atoms in glucose, leading to isomerization. The D-isomer, D-glucose, is found in nature and is used for cellular respiration in plants and animals. The L-isomer, L-glucose, is not common in nature, although it may be prepared in a lab.Pure glucose is a white or crystalline powder with a molar mass of 180.16 grams per mole and density of 1.54 grams per cubic centimeter. The melting point of the solid depends on whether it is in the alpha or beta conformation.  The mel ting point of  ÃŽ ±-D-glucose is  146  Ã‚ °C (295  Ã‚ °F; 419  K). The melting point of  ÃŽ ²-D-glucose is  150  Ã‚ °C (302  °F; 423 K). Why do organisms use glucose for respiration and fermentation rather than another carbohydrate? The reason is probably that glucose is less likely to react with the amine groups of proteins. The reaction between carbohydrates and proteins, called glycation, is a natural part of aging and consequence of some diseases (e.g., diabetes) that impairs the functioning of proteins. In contrast, glucose may be enzymatically added to proteins and lipids via the process of glycosylation, which forms active glycolipids and glycoproteins.In the human body, glucose supplies about 3.75 kilocalories of energy per gram. It is metabolized into carbon dioxide and water, producing energy in chemical form as ATP. While its needed for many functions, glucose is particularly important because it supplies nearly all the energy for the human brain.Glucose has the most stable cyclic form of all the aldohexoses because nearly all of its hydroxy group (-OH) are in the equatorial position. The exception is the h ydroxy group on the anomeric carbon. Glucose is soluble in water, where it forms a colorless solution. It also dissolves in acetic acid, but only slightly in alcohol.The glucose molecule was first isolated in 1747 by the German chemist Andreas Marggraf, who obtained it from raisins. Emil Fischer investigated the structure and properties of the molecule, earning the 1902 Nobel Prize in Chemistry for his work.

Sunday, November 3, 2019

Leadership Essay Example | Topics and Well Written Essays - 750 words - 35

Leadership - Essay Example In this regard, this essay gives reasons as to why leaders are nurtured and not born. To begin with, it is logical and well understood by people that human beings are born without any knowledge. In real sense, when infants are born, they hardly posses any skills apart from the ones activated by physiological cues such as suckling milk from their mothers breasts, crying and answering to their calls of nature. According to Shalom, â€Å"Philosopher John Locke gave us ‘tabula rasa’ – blank slate – to frame up his theory that ‘nurture’ and environment is the key influencing factor over a human being† (1). Therefore, it is evident that even learned philosophers acknowledge that human beings are born without knowledge to carry out activities that require logical reasoning. Of more importance, many activities performed by human beings, including those of leadership, require external training for the subjects to learn how to pursue them effectively. According to Concordia University, the emotional intelligence (EQ) of children starts to develop at a tender age before going to school but vary â€Å"depending on each child’s home environment† (1). This indicates that most of the behavioral characteristics observed among children are mostly learned from other people in their environment. Similarly, leadership qualities are developed depending on the environment that one is predisposed hence the reason for different traits observed among leaders. On the other hand, due to the varied needs addressed in different leadership levels, many organizations as well as informal settings requires leaders with specific expertise. Due to the increased competition and limited resources, many organizations are â€Å"shifting toward leadership skills being learned from such divergent sources† (Integral Leadership Institute 1). This is understandable because many leadership opportunities are mainly focused in ensuring effective utilization of resources

Thursday, October 31, 2019

Assignment 5 Essay Example | Topics and Well Written Essays - 1250 words

Assignment 5 - Essay Example They appear different from another angle as the question based on qualitative research design focuses on multiple realities that can be constructed from different sources, unlike the other question that targets valid statistics. The news outlet shares the results of a study where two groups of teenagers are measured against two variables; tendency to carry weapons and tendency to carry none based on the amount of soft drinks drunk. The study focuses on the effects of nutrition on behavior. The outlet points out that the study does not establish whether soft drinks cause violence. The news outlet does well to focus on the facts realized from the study. It interprets the information right without signs of the misconception. I am conducting a research to examine females’ attitude towards engineering and the popular stereotype that engineering is a male career. I am concerned about the career choices made by learners based on gender. I plan to conduct interviews that will involve teachers, students, parents and other members of the society. If you agree to participate, I will ask you to fill out a questionnaire form regarding your dream. Moreover, I would need to know why you chose such careers, how your cultures affect such choices and your opinion on who fits in engineering as a career. If you do not want to contribute, there will be no consequence involved and your results will not be pretentious. Participation is voluntarily. You can withdraw midway if you want to. Your inconspicuousness will be secured. The author is concerned with the need to enhance spelling in young elementary children. Spalding instruction is based on a language art strategy that has a number of positive outcomes for the elementary students. It does provide sequential, multisensory guidance in spelling phonics and handwriting. Learners can diligently put points across in

Tuesday, October 29, 2019

In what sense are media audiences (a) active and (b) powerful Discuss Essay

In what sense are media audiences (a) active and (b) powerful Discuss with reference to the strengths and weaknesses of 'active audience' theory - Essay Example genre, subject matter, style), e) by time (e.g. primetime or daytime) Audiences originate both in society and in media and their contents: either people stimulate an appropriate supply of content, or the media attract people to the content they offer. To create the media audiences, we consider audience as often brought into being by some new technology as in the invention of film, radio or television or attracted by other channels such as newspaper or radio. Through the media source, the audience is thereby defined. (Mcquail’s Mass Communication Theory p.396) No one could possibly wrong to say that one cannot finish a day without encountering the media in any form. You may wake up to the sound of the radio, play an MP3 on your way to school, read billboards in the street and watch television or DVD movies in the evening. We are all therefore part of the audience if in any other way we experience such activities. In the early times, the media is used to persuade people to buy products through advertising, or to follow politicians through their propaganda. There have also been fears that the contents of media texts can make their audiences behave in different ways- become more violent for example. The effect of media to audience is highly influential. As agents of knowledge, the media is transforming its audience. (Hartley, 2007.). The ‘media’ that we think of today are actually the latest inventions. To go back through centuries and decades, things like computers, television, film, and photography would have seemed impossible to olden days. One hundred years ago is what we call the pre-media times where people made their own sort of entertainment such as reading, watching plays, or simply stroll around a park and mingle with some people getting some fresh air. Today, media has evolved in a great extent. The effect on the audience can be positive and negative. Theatre-sized audiences are accommodated so that

Sunday, October 27, 2019

Strategies for Pricing, Promotion and Marketing Analysis

Strategies for Pricing, Promotion and Marketing Analysis Product Cost Literature Review We all are exposed to marketing in one or the other form everyday. Every time we buy or use a product, go window shopping, watch an advertisement, find a new product or someone telling about it. Marketing outputs are very familiar and are not as narrow as people generally know. Marketing is not just advertising, selling or making people buy things they want or they don’t. Marketing infact covers a wide range of absolutely essential business activities that bring us the products we want them, when we want them, where we want them, with all information. (Kotler P and Keller K, 2006) â€Å"Marketing is the management process that is responsible for identifying, anticipating and satisfying customer requirements profitably†. (CIM, 2001) â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives†. (AMA, 1985) A definition that includes the important elements of both the AMA and CIM definitions, but still embraces the evolving relationship orientation is offered by Gronroos (1997). â€Å"Marketing is to establish, maintain and enhance relationship with customers and other partners at a profit, so that the objectives of the partners, at a profit, so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfilment of promises†. (Gronroos C, 1997) Marketing management is the act and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. (Kottler.P , Keller.K 2006) Marketing is a management process. Marketing involves management skills, requires planning, analysis, resource allocation, control and investment in terms of money, skilled people and physical resources. It also requires implementation monitoring and evaluation. Marketing fulfills customer requirement profitably Marketer has to work within the resource capabilities of the organisation and specifically work within the agreed budgets and performance targets set for the marketing function. Marketing identifies and anticipates customer requirements. Marketer creates some sort of offering only after researching the market and pinpointing exactly what the customer want. Marketing is about giving customers what they want It implies a focus towards the customer or end consumer of the product or service. (Kotler P and Keller K, 2006) Marketing offers and exchanges ideas, goods and services. The idea of marketing is an exchange process, organisation offers a product or service and the customer offers a sum of money in return. (Brassington F and Pettit S, 2006) Marketing deals with identifying and meeting human and social needs, one of the shortest definitions is â€Å"meeting needs profitably†. (Kotler P and Keller K, 2006) Marketing management tasks Capturing marketing insights Developing marketing strategies Connecting with customers Shaping the market offerings Delivering value Communicating value Creating long term growth (Kotler P and Keller K, 2006) The marketing mix is one of the dominant ideas in modern marketing. Marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities gather into 4 P’s. They are Product, Price, Place and Promotion. â€Å"The set of controllable tactical marketing tools– product, price, place and promotion- that blends to produce the response it wants in the target market. Marketing Mix Variety Advertising List price Channels Quality Promotions Discounts Coverage Design Personal selling Allowances Assortments Features Publicity Payment period Locations Brand name Direct selling Credit terms Inventory Packaging Transport Services Warranties Target Market (Kotler et al, 2001, p98) THE 4 Ps of Marketing The four strategies of the marketing mix (product, price, promotion and place) are interconnected. The marketing mix is one of the dominant ideas in modern marketing. Action in one affects decisions in another. It is the set of controllable tactical marketing tools that blends to give or meet the market needs. Target population must be first selected and then the strategies are applied towards. Marketing mix consists of everything that can influence the demand of the product. PRODUCT- Product can be a tangible object or a service offered by a company to the target market. A product can be any physical object, services, person, places, organisation and ideas that are offered to a market for acquisition, attention, consumption or use that satisfies the customer needs or wants. There are different product levels depending on the customer value hierarchy, they are; core benefit, basic product, expected product, augmented product, potential product. PRICE – Price is the amount of money charged for a product or service rendered, it is also the sum of value that consumers exchange for the benefits of having, using satisfying their needs or wants of the product or service. PROMOTION – Promotion are the activities that communicate the merits of the product or service that persuade the target customer to buy them. Special promotion offers like cash discount, rebates, offers etc. PLACE – Place is all the activities that a companies carries to make the product reach and available to the market. Place is also the distribution channel and distribution of the product or service in the most advantageous and best way possible to the target customer. (Kotler et al, 2001, p98), (Kotler P and Keller K, 2006), (Lancaster G and Massingham L, 1993, p100) Promotion The communication of merits of the product and persuading the customer to purchase is promotion. The benefits of the product have to be communicated to the customers for earning profits and gaining sales. The process of communicating with various form or promotion mix is known as promotion. (Kotler et al, 2001, p98) Promotion mix Promotion mix is the blend of promotional tools, which are, advertising, sales promotion, personal selling, sales force, direct marketing and public relations. These promotional tools are used to communicate or spread awareness to the customers. These tools have different characteristics and costs. Total marketing communications programme carried by a company or a business is called the promotional mix. (Kotler et al, 2001), (Michael J. Barker, 2003) Advertising Any paid form of non-personal communication of ideas or products through the medium or channel like television, newspapers, magazines, hoardings, posters, radio, cinema etc by an identified sponsor. Advertising include not only business firms, but also museums, charitable organisations, and Government agencies that direct messages to target publics. Advertisements are cost-effective way to disseminate messages, whether to build brand preference or to educate people. (Kotler. P, p590, 2005) The intention of advertisement is to inform and to persuade. The two basic aspects of advertising are the message that has to be communicated and how to be communicated. (Keith Crosier, 1998a) Personal Selling Personal selling is one of the effective tools of promotion mix involving an interactive relationship between the seller and the buyer. It is more effective in building up buyer preference, conviction and action. (Philip Kotler, 2005, p580 ; Kotler P and Keller K, 2006, p556) Sales Promotion Sales promotion is used for short run effects to promote product offers and to push sagging sales. Through sales promotion, companies get better, stronger and quicker response from the customers. Ex- contests, coupons, premiums, offers-buy one get one etc.(Philip Kotler, 2005, p580) Public relation or Publicity It is to build good relationship between the public and the company by favourable publicity, thereby building image. Lower in cost compared to advertising. It is most of the times the communication of a product, brand or business by placing information about it in the media without paying for the time or media directly. (Kotler et al, 2001, p690) Direct marketing Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response or transaction at any location. Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships by using telephone, mail, e-mail, internet, fax etc. to communicate directly with specific consumer alternative. (Bennett P D, 1995), (Betts et al., CIM, 1998) (Terance A. Shimp, 1997, p386) Promotion mix Advertising Builds awareness, public presentation (impersonal) Repetition of brand awareness and product helps in positioning and build customer trust Personal Selling Immediate and interactive lots of communication between the buyer and seller, sales call are costly. Communicating complex and deeper product information and features. Relationships can be built up important if closing the sale make take a long time. Sales Promotion Can stimulate sales by targeting promotional incentives on particular products Effective short term promotional tool. Public Relations News, stories and features are more authentic and credible. Cheap way of reaching many customers if the publicity is achieved through the right media but lose control. Direct Marketing Direct interaction with targeted individual consumers. Communication can be personalised and activities less visible to competitors. (David Jobber, 2001),( William G. Zikmund and Michael d’Amico, 1998), Kotler P and Keller K, 2006, p555-6) Advertising â€Å"Advertising is any paid form of non personal presentation and promotion of ideas, goods and services by an identified sponsor†.(AMA, 1963) â€Å"Advertising is the non-personal communication of marketing related information to a target audience, usually paid for by the advertiser, and delivered through the mass media in order to reach the specific objectives of the sponsor†(Burnett, 1993) Advertising: Its role and structure Developments in magazines, radio and television have had a tremendous impact of advertising. Apart from marketing, advertising may also serve several other functions in the economy and in the society. (Bovee C. L and Arens W. L, 1992) A hierarchy of effects model proposes that ads can move consumers closer to buying step by step, from being unaware, to knowledge, to liking, to preference, to desire, to purchase. The basic functions of advertising are- Precipitation- Create awareness and stimulate needs and wants. Persuasion- Encourage action and commitment Reinforcement- Support customer’s past decisions Reminder- Create habit Advertisings have the ability to add value to the brand as they are capable of endowing a brand with a symbolic meaning that makes more value in the consumer’s eye. (Kotler P and Keller K, 2006, p556) Advertising performs the communication function of a company, which the company has faith on. The main function of advertising are informing, persuading, reminding, adding value and assisting other company efforts. Informing: Advertising makes consumer aware of brands, new brand, educates about the features and benefits, builds brand image or forming o it by reaching the mass audience at a low cost per head. It also increases demand for existing product, teaches new uses of product and awareness. Persuading: Advertisements persuades or try to push the consumers and customers to try the advertised products and services. At chances there is also demand created for the secondary product of the brand. Reminding: Advertisements make the brand memorable by recalling them, they also remind customers of their purchases, influences the consumer’s interest in mature brand bears influence on brand switchers by letting them know about the other. Assisting other company efforts: Advertisement assists other company efforts by carrying the information or spreading the awareness of sales promotion to consumers(coupons, offers). It also helps the consumers in recognising the product or brand by showing the packaging and design on television, hoardings and magazines. (Shimp T. A., 2000) Advantages of advertisements Advertising provides an introduction to the company and its products Advertising explains the products new features Advertisements are more economical Advertisements offering brochures generate leads to sales people Advertisements tell people how to use the products and make them aware of their right purchase. (Kotler P and Keller K, 2006, p556) Advertisings have the capability to compliment the other promotional mix elements, like- Delivering sales promotions directly and supporting them indirectly, carrying public relations messages and announcing public relations activities, it also presells the salesperson’s product. Thereby advertising increases sales and profitability. (Burnett, 1993) The economic impact of advertising can be linked to the opening shot in billiards, a chain reaction that affects the company that advertises as well as its competitors, customers and the business community. On the otherside or broaderscale, advertising is often considered the trigger on mass distribution system that enables the manufacturers to produce the products in high volume, at low prices, standardised quality. Advertising adds value to products, makes products more or less expensive, affects total consumer demand, encourages or discourages competition, narrows or widens consumer choice and affects national business cycles. Advertising influences in an economy that produces more goods and services that can be consumed. (Bovee C. L and Arens W. L, 1992). Advertising is expensive and its effects are uncertain, moreover sometimes it takes time to impact on consumer behaviour. Functions and effects of advertisements as a marketing tool To stimulate the distribution of a product To lower the overall cost of sales To build brand preference and loyalty To identify products and differentiate them from others To communicate information about product, its features and its location of sale To induce consumers to try new products and to suggest reuse. (Bovee C. L and Arens W. L, 1992) The magnitude of advertising Advertising is a big business. USA’s expenditure on advertisements alone total to 200 million dollars as of 1998. Some American companies invest more than 1 billion dollar a year on domestic product. (Coen R. J, 1997) Advertising is investment in brand equity bank Brand’s equity is enhanced by marketing communications that create brand awareness thereby leading to strong, favourable and unique relation in the consumer’s memory between brand, feature and its benefits. (Aaker D. A., 1993). A brand is differentiated from competitive offering from price competition. (Boulding W, 1994) Advertising affects on building brands Advertising helps to build brands by communicating value and adding personality. It is only advertising that can do this task well. Advertising is essential to build consumer perception of brand values in market. (Randall, 1994, p 16) Advertising cannot be evaluated separately and it is an extricable part of total brand. The sales of brand are associated with the advertising expenditure as they are directly proportional. Advertising takes the sales up and down with the increase and decrease with proportion to the communication spread to the consumers of the market. Mraket have instinctive and correct feeling that the brand is the most valued property that evaporates unless supported properly by investment in advertising. (Arnold, D 1993) Brand A brand is a name, term, sign, symbol or design or combination of them intended to identify the goods and services of one seller or group sellers and to differentiate them from those of competitors. -American Marketing Association Ultimately, a brand is something that resides in the mind of customer. â€Å"A brand is every sign that is capable of distinguishing the goods or services of a company.† In this definition, the stress is on ‘sign’ and ‘distinguishing’. A sign may be a word, picture or form mark. The brand name is that part of the brand that can be pronounced. A brand name can serve as a characteristic in the recognition of the branded article.(Riezebos.R et al, p-33,63,85, 2003) Brands are fundamentally important to the survival and success of many firms for which companies have to manage them correctly. Strong brands are powerful and profitable yet there are many challenges and threats continuing strength and their existence. Branding is a fundamental strategic process that involves all parts of the firm in its delivery. Brand must always deliver value which must be defined in consumer terms. Brand has a continuing relationship with its buyers and users, this may change overtime but the company should always work on it to maintain it. Branding must be continuously adapted so that it is both efficient and effective due to the threat of growing competition. (Randall G, 2000, p1-5) The connection of Zippo lighters, Swatch watches or Mont blanc pens. With all the views it feels that a brand is something different from a product. When Virgin first started, it sold music as a product. Later the Virgin brand was built up and now is in various fields like airlines, cola, railways and financial services. It is now definitely a brand. A brand has an existence that is more than an actual product or service, it has a life of its own that feeds on the original product but also carries its original values and identify into new product areas. â€Å"A product is something that is made in factory and brand is something that is bought by a consumer† (Randall G, 2000, p1-5) It is every human being’s nature to invent and build brand values in each individual head. We do it with people, we do it with animals and we do it with inanimate objects. The skill of brand management is to see that each consumer is offered the right raw materials from which he or she will build the brand as the brand owner would prefer.(Randall G, 2000, p1-5) A brand is not an objective fact, it is made up of a million or more individual and subjective assessments. (Bullmore, 1999) Hankinson and Cowking (1993) have described brand definition under six headings; Visual Perceptual Positioning Added value Image Personality (Hankinson, G and Cowking, P,1993) Brand Image and Brand Identity Brand image- Brand image is what exists in the minds of consumers and the entire information of the brand they have received by word of mouth, advertising, packaging, experience, service etc. modified by perception, previous beliefs, social norms and forgetting. Brand image is what exists. Brand identity- Brand identity is what is under control and what is transmitted to the market. A strong brand is one that has a consistent, coherent identity. (Randall G, 2000, p1-5). Brand identity consists of twelve dimensions organised around four perspectives- the brand as product(scope, attributes, quality or value, uses, users, country of origin), brand as organisation (organisational attributes, local versus global), brand as person (brand personality, customer relationships), and brand as symbol (visual imagery and heritage). (Randall G, 2000, p68) As per Randall, (1993) brands perform five man functions for consumers. Identity- Brand must identify itself clearly and unambiguously, so name, legal protection and design elements are important. Shorthand summary- The identity should act as a summary of all the information the consumer holds about the brand. Security- Brand should guarantee to provide the benefits expected. Differentiation- The brand must clearly differentiate itself from its competitors and shows its uniqueness. Added value- Brand must offer more than the generic product. (Randall, G, 1993) One more view of brand is to excel in their offering product like price such as Asda, functional benefit such as Toyota or psychological benefit such as Timotei. (Davidson, H, 1997) When General Motors (GM) and Toyota both marketed a car produced by them in joint venture and cars were functionally identical but were branded as Toyota and Geo Prizm. In the course of 1990-94, Toyota were able to sell 200,000 Corollas at US $ 11,000 each and GM were able to sell only 80,000 and that to with a lower price of US $ 10,700. This shows the greater power of the Toyota brand over the other. This shows the perception of quality in consumer’s mind with respect to brand. (Almquist et al, 1998) Brands in Takeovers Nestle made a takeover bid for Rowntree at a premium due to the brand equity or value by Rowntree. The premium was not paid for the present performance of the brand but for their future potential. Nestle made kitkat the truly European brand. Brand Equity Brand equity is a set of liabilities and assets which are attached to a brand, its value, name, symbol of a company to that of the customers. They are grouped under five categories. Brand loyalty Name awareness Perceived quality Brand association in addition to perceived quality Other proprietary brand assets-patents, trademarks, channel relationships etc. (Aaker D A, 1991, p8) Celebrity Endorsements (Brand Ambassadors) Celebrities are individuals who enjoy public acknowledgment by a large share of a certain group of people. Their attributes like attractiveness, skills, extraordinary lifestyle are observed, They also differ from the social norm and take pleasure in a high degree of public awareness. Few classic examples of celebrities like, Meg Ryan, Pierce Brosnan, models like Naomi Campbell, Gisele Buendchen, sports persons like Anna Kournikova, Michael Schumacher entertainers like Oprah Winfrey, Conan O’Brien, and pop stars e.g. Madonna, David Bowie, Britney Spears and Rihanna and also business class or groups like Donald Trump, Bill Gates or politicians like Bill Clinton, Tony Blair. Appearances of celebrities are in different ways. Initially, when they appear in their actual profession (Tennis players in Wimbledon) like Anna Kournikova Pete Sampras. Later, their appearance in public by attending special celebrity events like world premieres of movies and academy awards, in news, magazine s provide information on events and the personal life of celebrities through mass-media. Celebrities act as spokespeople in advertising to promote products, services and ideas. (Kambitsis et al. 2002, Tom et al. 1992). Celebrities like Britney Spears, Michael Jackson, Liz Hurley and Tiger Woods are paid billions of dollars for every contract with the company or brand as they play a major role in advertising industry. (Daneshvary, Rennae and Schwer, 2000, Kambitsis et al. 2002). For example, Famous Tennis player Venus Williams has been endorsed by the sportswear manufacturer Reebok International Inc. for $40 million and five year contract. Advertising with the use of celebrities create enormous publicity and attention of people. (Ohanian 1991) Celebrities as Spokespersons Spokespersons are generally used by companies to deliver their advertising message and convince consumers of their products or brands. Spokesperson who are popular and are widely known are endorsed by companies, thereby celebrity endorser (Tom et al. 1992). â€Å"A celebrity endorser is an individual who is known by the people for their achievements in their fields other than the product class endorsed.† (Friedman and Friedman, 1979, p63). Actress Catherine Zeta-Jones endorses the perfume manufactured by Elizabeth Arden (cosmetic manufacturer). Celebrities are endorsed due to their high influential potential capability and their higher recall and degree of attention in advertising. Advertising with celebrities create positive feelings towards brands, more entertaining and increases company’s awareness, Advertising with celebrities are likely affect consumers brand attitudes and purchase behaviour. (Solomon 2002) Source Credibility and Attractiveness The main intention of advertising is to persuade customers, attempt to modify or change consumer’s attitude towards brands (Solomon 2002). Celebrity endorsement strategy by advertisers enables to project an image in terms of persuasiveness, objectiveness, expertise, and trustworthiness. (Till and Shimp 1998). Source attractiveness- It is the endorser’s individuality, physical appearance, likeability, and similarity to the consumer perception, thereby to the perceived social value (Solomon 2002). Using celebrities or attractive people in television and print advertising is common practice followed and have proved to be more successful in influencing customer’s attitudes and beliefs. (Ohanian 1991) The Match-up Hypothesis Many research studies have showed the relativity between brand and celebrity endorsers and explained the effectiveness of using them to promote brands. Many of the celebrity endorsements proved to be successful. (Walker et al. 1992). Celebrity Endorser Company/Product Success (Yes/No) Liz Hurley Estee Lauder Yes Cindy Crawford Revlon PepsiCo Yes Yes Bruce Willis Seagrams No Michael Jordan Nike WorldCom Yes No Whitney Houston ATT No Jerry Seinfeld American Express Yes Milla Jovovich L’Oreal Yes (Successful and unsuccessful celebrity endorsements Source, Walker et al. 1992, Till 1998) It is not enough for a person to be just famous to endorse (Solomon 2002). Super stars like Bruce Willis and Whitney Houston who were attractive failed in their endorsements. Celebrity spokespersons should be knowledgeable, experienced, and qualified to talk about the product to be effective on consumer. (Tom et al. 1992, Daneshvary and Schwer 2000) References Philip Kotler, (2005), Marketing Management, 11th edition, Pearson Education, India AMA, (1985), ‘AMA Board approves new marketing definition’ Marketing news, 1st March, p1. Brassington F and Pettit S, (2006), ‘Principles of marketing’ 4th edition, Pearson education, England. Gronroos, C, (1997), ‘From marketing mix to relationship marketing- Towards a paradigm shift in marketing management decision 35(4), pp322-39. Kotler P and Keller L K, (2006), Marketing management, 12th edition, Prentice Hall, USA. Kotler P, Armstrong G, Saunders J and Wong V, (2001), Principles of marketing, 3rd European edition, Prentice Hall, UK Peter D. Bennett, (1995), Dictionary of marketing terms, American Marketing Association, Chicago. Keith Crosier, (1998a), Advertising, in kitchen, P.J.(ed.) Marketing Communication: Principles and practice, International Thompson Business Press, London. Michael J. Barker, (2003), The marketing book, 5th edition, Heinemann publication, Great Britain. Betts et al., CIM, (1998), Promotional Practice, 5th edition, BPP publishing, London. William G. Zikmund and Michael d’Amico, (1998), Effective marketing-Creating and keeping customers, International Thompson Publishing, USA. Terance A. Shimp, (1997), Aspects of integrated marketing communication, The Dryden press, USA. Lancaster G and Massingham L, (1993), Marketing management, McGraw Hill Company, Great Britain David Jobber, (2001), Principles and practice of marketing, McGraw Hill publishing company, UK. CIM, (2001), Marketing management, BPP publishing, London.

Friday, October 25, 2019

Personal Goals :: essays research papers

I am a teacher in the Detroit Public School system. Being a teacher did not start out being the profession of choice. However, I do enjoy teaching. Pedagogy is in fact an art and a science. Being a pedagogue is most rewarding. Thus, pedagogy has its own unique complications. Technology has revolutionized the art of teaching. This revolution has presented a strange dichotomy in the field of education. Whatever teaching may have evolved into; it is and will remain a dichotomous field. The dichotomous or two sided existence in teaching is due to human factor. We are social beings. There are ways in which we receive and process information. In our reading it talks about learning styles in pathways of learning. We do have different learning styles. Within this complexity is the basis of the dichotomy. On one side we have the ascent of technology. On the other side there is the way we learn. My personal goal is to be a teacher able to identify, understand, and without prejudice respect the various learning styles. Prejudice is also talked about in "Ethical Reasoning". I believe it is not possible to be successful at teaching without understanding various learning styles. Our learning styles are affected or influenced by social and economic conditions. I believe that University Of Phoenix has the program to equip me with much of what is needed to become a better educator. The conditions in which to apply pedagogy is extreme. Lets briefly examine some of the conditions in which teachers must prevail. In my conclusion I hope to have demonstrated what my personal goals are. As a teacher in the Detroit Public School System; there is a great deal of planning that must take place. Planning to utilize building space, room capacity, teacher assignments, curriculum, security, and parent involvement must all be planned. This planning occurs in the beginning of each year. The planning stage is a critical part of the school programs. Planning establish the academic and social direction, and tenor of the school for the entire year. The Detroit Public Schools are dramatically affected by social trends, economic changes, demographic changes, cultural and political changes. In the upcoming paragraphs I will briefly discuss the impact of these external factors. Thus, we will address some of the many internal factors. After describing many of the external factors, I will briefly introduce the plans to address these factors.

Thursday, October 24, 2019

Fashion “The Craze Among Youth”.

Every person Is fashion conscious. Fashion Is very popular among the school boys and girls, They do It in a competitive spirit to look smart. up-to-date and attractive. Students like actors and actresses. Some of them see a film to copy the latest fashion. It is mostly the college students who look upon fashion as the very stuff of their conscience. Being fashionable Is the only real passport to high society and popularity In the college. Students put on expensive and fascinating clothes of the latest cut, color and design. The students spend a lot ot money on clothes and other things In ife for sake of variety.They do not realize that they are wasting their precious time and energy in this effort. In addition, they waste the hard-earned money of their parents. Students have become crazy after fashion. But this is all being done at the cost of their studies. They are wasting the precious time of their life. Sometimes, poor parents are burdened with fashion bills. 853 Words Free Sampl e Essay on Fashion Thus, every one should try to have some leisure and make the best use of it by taking to some good hobby or the other. Great caution should be exercised; in choosing a hobby.We should choose a hobby which recoups our energy and provides relaxation and recreation. Young people all over the world are becoming more and more fashion conscious. Young students, whether boys or girls, are crazy about it they want to look smart and beautiful by wearing dresses of the latest designs. In order to boost the sales of their dresses, leading cloth mills and dress†making firms engage reputed fashion designers and beautiful models. Fashion parades and shows are held In big five star hotels to exhibit the latest dresses.Fashion Is no longer the monopoly of women. Even men have great fancy for It. In fact, the latest unl-sex dresses Ilke shirts and Jeans can be worn both by the girls and the boys. Today, the biggest centers of the latest fashions in the world are Paris, Londo n, Hollywood and New York. In India, Mumbai. Delhi, Chandigarh, Lucknow, Jaipur, Shimla etc. have become centers of high fashion. Students generally try to copy fashions from films. Fashion has permeated all spheres of our life. It is followed not only in clothes but also in hair-styles, shoes, etiquette or manners.Some people are content to wear fashionable clothes. Others go In for fashionable hair-styles. ull others adopt the latest trend In their speech and manner. All these people want to look impressive and attract the attention ot others. They want to look different in the eyes of others. Fashion is neither stable nor eternal. It is ever-changing. The change in fashion takes place so fast that people sometimes find it very difficult to catch up with it Students in India also have become quite fashion conscious.In a college campus, one can see both girls and boys wearing all types of clothes. Girls wear whatever their favorite heroines wear. Boys try to emulate their favorite heroes. Fashion knows no frontiers. It travels across countries very fast. when students In India see latest foreign films from Hollywood, they adopt the latest fashions from these films. They even imitate the way of life, speech, manners, actions, clothes, hair-styles of their favorite foreign actors and actresses. Some students spend a lot of money and devote considerable time on their make-up.They neglect their studies Their books gather dust These students hardly realist that by neglecting their studies, they are ruining their own career. ‘ Of2 students oTten seem to surer Trom a mlstaKen notlon tnat Tasnlon means wearing lothes and other costly items like Jewellery, etc. The fact is that sometimes expensive clothes and heavy make-up may prove counterproductive. It may even have a negative effect on one's personality. Some people look smarter in simple clothes than in expensive clothes.As the old saying goes, beauty needs no ornaments. In fact simplicity is the best fashio n, If students pursue fashion at the cost of their education, they will be left behind in their studies. This will spoil their prospects of a bright future. If they want to be successful in life, their motto should not be fashion but ‘simple living and high thinking. Unfortunately, college boys and girls have started regarding even smoking as a fashion. One can see a number of boys and girls sitting in college restaurants and enjoying a smoke.Those who have costly brands of cigarette packets and imported cigarette lighters feel proud. Some students go to the extent of taking intoxicating drugs like ‘heroin', LSD, Hashish, Marijuana, etc. Drinking is also considered as a symbol of modern society and high fashion. These habits adversely affect the health of students. A conscious effort should be made both by the teachers and parents to dissuade their children from falling prey to these anti- ocial habits in the name of fashion.No doubt fashion spreads like wild fire especi ally when fashion critics hail any new design as ultra modern. Slowly a fashion percolates first to the middle- class families and then to the poor strata of society. Once it becomes common, it loses its novelty. Fashion conscious boys and girls then look out for something else which is new and exclusive. But â€Å"fashion† should not be given wide meaning so as to include everything which is being followed in western countries. Due respect should be paid to one's native countrys way of living also.Whether the influence of western culture is a boon or a curse to the Indian youth, is a controversial topic. No culture is good or bad. After all, every culture is an educative refinement, a product of an era. It is the understanding of a culture and methods of pursuing it that can make it good or bad in the eyes of other people. Thus, it cannot be concluded that every western influence is harmful. Indian youth, instead of following the west blindly, should try to grasp the very es sence of western culture and help it in enriching his own. Only then can true development take place.