Markting 3000 Essay Example | Topics and Well Written Essays - 500 words

Markting 3000 - Essay ExampleThis paper analyses the antithetic aspects of brand image on the evolvement and implementation of a new crop.Branding should be eccentric and attractive in order to catch the attraction of the customers. Logos or trademarks are important in developing a brand. Logos must reflect the theme of the product we are going to develop. It should non be confusing to the customers. It is not realizable to convince the customers by selling high quality products for cheaper range alone. Low prices, superior quality, great advertising, stunning packaging etc are part of brand development. All these things develop a psychological attraction among customers towards the brand, not the product. Market is overcrowded with millions of products of same and unlike natures which made the customers task more difficult in selecting a suitable product for them. In such slew they will put their trust on brands rather than the products. New product developers must keep alt ogether the above points in their mind when they planning to develop a product.New product development is a difficult and complex thing for entrepreneurs. The entrepreneur must research thoroughly in the market in order to realize the needs of the customers which were unmet by other suppliers in order to conceptualize the new product development process. In other words, realization of opportunity is the first step in the development of a new product. These opportunities must be analysed thoroughly in order to learn more about the possible succeeder and failure factors of the new product which is going to be developed. If the entrepreneur was confident about the success of the product, then he can start the idea generation process. During this period, he must evaluate different ideas about the production, packaging delivery and marketing of the products which will help him to fix