Assignment 5 Essay Example | Topics and Well Written Essays - 1250 words

Assignment 5 - Essay Example They appear different from another angle as the question based on qualitative research design focuses on multiple realities that can be constructed from different sources, unlike the other question that targets valid statistics. The news outlet shares the results of a study where two groups of teenagers are measured against two variables; tendency to carry weapons and tendency to carry none based on the amount of soft drinks drunk. The study focuses on the effects of nutrition on behavior. The outlet points out that the study does not establish whether soft drinks cause violence. The news outlet does well to focus on the facts realized from the study. It interprets the information right without signs of the misconception. I am conducting a research to examine females’ attitude towards engineering and the popular stereotype that engineering is a male career. I am concerned about the career choices made by learners based on gender. I plan to conduct interviews that will involve teachers, students, parents and other members of the society. If you agree to participate, I will ask you to fill out a questionnaire form regarding your dream. Moreover, I would need to know why you chose such careers, how your cultures affect such choices and your opinion on who fits in engineering as a career. If you do not want to contribute, there will be no consequence involved and your results will not be pretentious. Participation is voluntarily. You can withdraw midway if you want to. Your inconspicuousness will be secured. The author is concerned with the need to enhance spelling in young elementary children. Spalding instruction is based on a language art strategy that has a number of positive outcomes for the elementary students. It does provide sequential, multisensory guidance in spelling phonics and handwriting. Learners can diligently put points across in

In what sense are media audiences (a) active and (b) powerful Discuss Essay

In what sense are media audiences (a) active and (b) powerful Discuss with reference to the strengths and weaknesses of 'active audience' theory - Essay Example genre, subject matter, style), e) by time (e.g. primetime or daytime) Audiences originate both in society and in media and their contents: either people stimulate an appropriate supply of content, or the media attract people to the content they offer. To create the media audiences, we consider audience as often brought into being by some new technology as in the invention of film, radio or television or attracted by other channels such as newspaper or radio. Through the media source, the audience is thereby defined. (Mcquail’s Mass Communication Theory p.396) No one could possibly wrong to say that one cannot finish a day without encountering the media in any form. You may wake up to the sound of the radio, play an MP3 on your way to school, read billboards in the street and watch television or DVD movies in the evening. We are all therefore part of the audience if in any other way we experience such activities. In the early times, the media is used to persuade people to buy products through advertising, or to follow politicians through their propaganda. There have also been fears that the contents of media texts can make their audiences behave in different ways- become more violent for example. The effect of media to audience is highly influential. As agents of knowledge, the media is transforming its audience. (Hartley, 2007.). The ‘media’ that we think of today are actually the latest inventions. To go back through centuries and decades, things like computers, television, film, and photography would have seemed impossible to olden days. One hundred years ago is what we call the pre-media times where people made their own sort of entertainment such as reading, watching plays, or simply stroll around a park and mingle with some people getting some fresh air. Today, media has evolved in a great extent. The effect on the audience can be positive and negative. Theatre-sized audiences are accommodated so that

Strategies for Pricing, Promotion and Marketing Analysis

Strategies for Pricing, Promotion and Marketing Analysis Product Cost Literature Review We all are exposed to marketing in one or the other form everyday. Every time we buy or use a product, go window shopping, watch an advertisement, find a new product or someone telling about it. Marketing outputs are very familiar and are not as narrow as people generally know. Marketing is not just advertising, selling or making people buy things they want or they don’t. Marketing infact covers a wide range of absolutely essential business activities that bring us the products we want them, when we want them, where we want them, with all information. (Kotler P and Keller K, 2006) â€Å"Marketing is the management process that is responsible for identifying, anticipating and satisfying customer requirements profitably†. (CIM, 2001) â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives†. (AMA, 1985) A definition that includes the important elements of both the AMA and CIM definitions, but still embraces the evolving relationship orientation is offered by Gronroos (1997). â€Å"Marketing is to establish, maintain and enhance relationship with customers and other partners at a profit, so that the objectives of the partners, at a profit, so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfilment of promises†. (Gronroos C, 1997) Marketing management is the act and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. (Kottler.P , Keller.K 2006) Marketing is a management process. Marketing involves management skills, requires planning, analysis, resource allocation, control and investment in terms of money, skilled people and physical resources. It also requires implementation monitoring and evaluation. Marketing fulfills customer requirement profitably Marketer has to work within the resource capabilities of the organisation and specifically work within the agreed budgets and performance targets set for the marketing function. Marketing identifies and anticipates customer requirements. Marketer creates some sort of offering only after researching the market and pinpointing exactly what the customer want. Marketing is about giving customers what they want It implies a focus towards the customer or end consumer of the product or service. (Kotler P and Keller K, 2006) Marketing offers and exchanges ideas, goods and services. The idea of marketing is an exchange process, organisation offers a product or service and the customer offers a sum of money in return. (Brassington F and Pettit S, 2006) Marketing deals with identifying and meeting human and social needs, one of the shortest definitions is â€Å"meeting needs profitably†. (Kotler P and Keller K, 2006) Marketing management tasks Capturing marketing insights Developing marketing strategies Connecting with customers Shaping the market offerings Delivering value Communicating value Creating long term growth (Kotler P and Keller K, 2006) The marketing mix is one of the dominant ideas in modern marketing. Marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities gather into 4 P’s. They are Product, Price, Place and Promotion. â€Å"The set of controllable tactical marketing tools– product, price, place and promotion- that blends to produce the response it wants in the target market. Marketing Mix Variety Advertising List price Channels Quality Promotions Discounts Coverage Design Personal selling Allowances Assortments Features Publicity Payment period Locations Brand name Direct selling Credit terms Inventory Packaging Transport Services Warranties Target Market (Kotler et al, 2001, p98) THE 4 Ps of Marketing The four strategies of the marketing mix (product, price, promotion and place) are interconnected. The marketing mix is one of the dominant ideas in modern marketing. Action in one affects decisions in another. It is the set of controllable tactical marketing tools that blends to give or meet the market needs. Target population must be first selected and then the strategies are applied towards. Marketing mix consists of everything that can influence the demand of the product. PRODUCT- Product can be a tangible object or a service offered by a company to the target market. A product can be any physical object, services, person, places, organisation and ideas that are offered to a market for acquisition, attention, consumption or use that satisfies the customer needs or wants. There are different product levels depending on the customer value hierarchy, they are; core benefit, basic product, expected product, augmented product, potential product. PRICE – Price is the amount of money charged for a product or service rendered, it is also the sum of value that consumers exchange for the benefits of having, using satisfying their needs or wants of the product or service. PROMOTION – Promotion are the activities that communicate the merits of the product or service that persuade the target customer to buy them. Special promotion offers like cash discount, rebates, offers etc. PLACE – Place is all the activities that a companies carries to make the product reach and available to the market. Place is also the distribution channel and distribution of the product or service in the most advantageous and best way possible to the target customer. (Kotler et al, 2001, p98), (Kotler P and Keller K, 2006), (Lancaster G and Massingham L, 1993, p100) Promotion The communication of merits of the product and persuading the customer to purchase is promotion. The benefits of the product have to be communicated to the customers for earning profits and gaining sales. The process of communicating with various form or promotion mix is known as promotion. (Kotler et al, 2001, p98) Promotion mix Promotion mix is the blend of promotional tools, which are, advertising, sales promotion, personal selling, sales force, direct marketing and public relations. These promotional tools are used to communicate or spread awareness to the customers. These tools have different characteristics and costs. Total marketing communications programme carried by a company or a business is called the promotional mix. (Kotler et al, 2001), (Michael J. Barker, 2003) Advertising Any paid form of non-personal communication of ideas or products through the medium or channel like television, newspapers, magazines, hoardings, posters, radio, cinema etc by an identified sponsor. Advertising include not only business firms, but also museums, charitable organisations, and Government agencies that direct messages to target publics. Advertisements are cost-effective way to disseminate messages, whether to build brand preference or to educate people. (Kotler. P, p590, 2005) The intention of advertisement is to inform and to persuade. The two basic aspects of advertising are the message that has to be communicated and how to be communicated. (Keith Crosier, 1998a) Personal Selling Personal selling is one of the effective tools of promotion mix involving an interactive relationship between the seller and the buyer. It is more effective in building up buyer preference, conviction and action. (Philip Kotler, 2005, p580 ; Kotler P and Keller K, 2006, p556) Sales Promotion Sales promotion is used for short run effects to promote product offers and to push sagging sales. Through sales promotion, companies get better, stronger and quicker response from the customers. Ex- contests, coupons, premiums, offers-buy one get one etc.(Philip Kotler, 2005, p580) Public relation or Publicity It is to build good relationship between the public and the company by favourable publicity, thereby building image. Lower in cost compared to advertising. It is most of the times the communication of a product, brand or business by placing information about it in the media without paying for the time or media directly. (Kotler et al, 2001, p690) Direct marketing Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response or transaction at any location. Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships by using telephone, mail, e-mail, internet, fax etc. to communicate directly with specific consumer alternative. (Bennett P D, 1995), (Betts et al., CIM, 1998) (Terance A. Shimp, 1997, p386) Promotion mix Advertising Builds awareness, public presentation (impersonal) Repetition of brand awareness and product helps in positioning and build customer trust Personal Selling Immediate and interactive lots of communication between the buyer and seller, sales call are costly. Communicating complex and deeper product information and features. Relationships can be built up important if closing the sale make take a long time. Sales Promotion Can stimulate sales by targeting promotional incentives on particular products Effective short term promotional tool. Public Relations News, stories and features are more authentic and credible. Cheap way of reaching many customers if the publicity is achieved through the right media but lose control. Direct Marketing Direct interaction with targeted individual consumers. Communication can be personalised and activities less visible to competitors. (David Jobber, 2001),( William G. Zikmund and Michael d’Amico, 1998), Kotler P and Keller K, 2006, p555-6) Advertising â€Å"Advertising is any paid form of non personal presentation and promotion of ideas, goods and services by an identified sponsor†.(AMA, 1963) â€Å"Advertising is the non-personal communication of marketing related information to a target audience, usually paid for by the advertiser, and delivered through the mass media in order to reach the specific objectives of the sponsor†(Burnett, 1993) Advertising: Its role and structure Developments in magazines, radio and television have had a tremendous impact of advertising. Apart from marketing, advertising may also serve several other functions in the economy and in the society. (Bovee C. L and Arens W. L, 1992) A hierarchy of effects model proposes that ads can move consumers closer to buying step by step, from being unaware, to knowledge, to liking, to preference, to desire, to purchase. The basic functions of advertising are- Precipitation- Create awareness and stimulate needs and wants. Persuasion- Encourage action and commitment Reinforcement- Support customer’s past decisions Reminder- Create habit Advertisings have the ability to add value to the brand as they are capable of endowing a brand with a symbolic meaning that makes more value in the consumer’s eye. (Kotler P and Keller K, 2006, p556) Advertising performs the communication function of a company, which the company has faith on. The main function of advertising are informing, persuading, reminding, adding value and assisting other company efforts. Informing: Advertising makes consumer aware of brands, new brand, educates about the features and benefits, builds brand image or forming o it by reaching the mass audience at a low cost per head. It also increases demand for existing product, teaches new uses of product and awareness. Persuading: Advertisements persuades or try to push the consumers and customers to try the advertised products and services. At chances there is also demand created for the secondary product of the brand. Reminding: Advertisements make the brand memorable by recalling them, they also remind customers of their purchases, influences the consumer’s interest in mature brand bears influence on brand switchers by letting them know about the other. Assisting other company efforts: Advertisement assists other company efforts by carrying the information or spreading the awareness of sales promotion to consumers(coupons, offers). It also helps the consumers in recognising the product or brand by showing the packaging and design on television, hoardings and magazines. (Shimp T. A., 2000) Advantages of advertisements Advertising provides an introduction to the company and its products Advertising explains the products new features Advertisements are more economical Advertisements offering brochures generate leads to sales people Advertisements tell people how to use the products and make them aware of their right purchase. (Kotler P and Keller K, 2006, p556) Advertisings have the capability to compliment the other promotional mix elements, like- Delivering sales promotions directly and supporting them indirectly, carrying public relations messages and announcing public relations activities, it also presells the salesperson’s product. Thereby advertising increases sales and profitability. (Burnett, 1993) The economic impact of advertising can be linked to the opening shot in billiards, a chain reaction that affects the company that advertises as well as its competitors, customers and the business community. On the otherside or broaderscale, advertising is often considered the trigger on mass distribution system that enables the manufacturers to produce the products in high volume, at low prices, standardised quality. Advertising adds value to products, makes products more or less expensive, affects total consumer demand, encourages or discourages competition, narrows or widens consumer choice and affects national business cycles. Advertising influences in an economy that produces more goods and services that can be consumed. (Bovee C. L and Arens W. L, 1992). Advertising is expensive and its effects are uncertain, moreover sometimes it takes time to impact on consumer behaviour. Functions and effects of advertisements as a marketing tool To stimulate the distribution of a product To lower the overall cost of sales To build brand preference and loyalty To identify products and differentiate them from others To communicate information about product, its features and its location of sale To induce consumers to try new products and to suggest reuse. (Bovee C. L and Arens W. L, 1992) The magnitude of advertising Advertising is a big business. USA’s expenditure on advertisements alone total to 200 million dollars as of 1998. Some American companies invest more than 1 billion dollar a year on domestic product. (Coen R. J, 1997) Advertising is investment in brand equity bank Brand’s equity is enhanced by marketing communications that create brand awareness thereby leading to strong, favourable and unique relation in the consumer’s memory between brand, feature and its benefits. (Aaker D. A., 1993). A brand is differentiated from competitive offering from price competition. (Boulding W, 1994) Advertising affects on building brands Advertising helps to build brands by communicating value and adding personality. It is only advertising that can do this task well. Advertising is essential to build consumer perception of brand values in market. (Randall, 1994, p 16) Advertising cannot be evaluated separately and it is an extricable part of total brand. The sales of brand are associated with the advertising expenditure as they are directly proportional. Advertising takes the sales up and down with the increase and decrease with proportion to the communication spread to the consumers of the market. Mraket have instinctive and correct feeling that the brand is the most valued property that evaporates unless supported properly by investment in advertising. (Arnold, D 1993) Brand A brand is a name, term, sign, symbol or design or combination of them intended to identify the goods and services of one seller or group sellers and to differentiate them from those of competitors. -American Marketing Association Ultimately, a brand is something that resides in the mind of customer. â€Å"A brand is every sign that is capable of distinguishing the goods or services of a company.† In this definition, the stress is on ‘sign’ and ‘distinguishing’. A sign may be a word, picture or form mark. The brand name is that part of the brand that can be pronounced. A brand name can serve as a characteristic in the recognition of the branded article.(Riezebos.R et al, p-33,63,85, 2003) Brands are fundamentally important to the survival and success of many firms for which companies have to manage them correctly. Strong brands are powerful and profitable yet there are many challenges and threats continuing strength and their existence. Branding is a fundamental strategic process that involves all parts of the firm in its delivery. Brand must always deliver value which must be defined in consumer terms. Brand has a continuing relationship with its buyers and users, this may change overtime but the company should always work on it to maintain it. Branding must be continuously adapted so that it is both efficient and effective due to the threat of growing competition. (Randall G, 2000, p1-5) The connection of Zippo lighters, Swatch watches or Mont blanc pens. With all the views it feels that a brand is something different from a product. When Virgin first started, it sold music as a product. Later the Virgin brand was built up and now is in various fields like airlines, cola, railways and financial services. It is now definitely a brand. A brand has an existence that is more than an actual product or service, it has a life of its own that feeds on the original product but also carries its original values and identify into new product areas. â€Å"A product is something that is made in factory and brand is something that is bought by a consumer† (Randall G, 2000, p1-5) It is every human being’s nature to invent and build brand values in each individual head. We do it with people, we do it with animals and we do it with inanimate objects. The skill of brand management is to see that each consumer is offered the right raw materials from which he or she will build the brand as the brand owner would prefer.(Randall G, 2000, p1-5) A brand is not an objective fact, it is made up of a million or more individual and subjective assessments. (Bullmore, 1999) Hankinson and Cowking (1993) have described brand definition under six headings; Visual Perceptual Positioning Added value Image Personality (Hankinson, G and Cowking, P,1993) Brand Image and Brand Identity Brand image- Brand image is what exists in the minds of consumers and the entire information of the brand they have received by word of mouth, advertising, packaging, experience, service etc. modified by perception, previous beliefs, social norms and forgetting. Brand image is what exists. Brand identity- Brand identity is what is under control and what is transmitted to the market. A strong brand is one that has a consistent, coherent identity. (Randall G, 2000, p1-5). Brand identity consists of twelve dimensions organised around four perspectives- the brand as product(scope, attributes, quality or value, uses, users, country of origin), brand as organisation (organisational attributes, local versus global), brand as person (brand personality, customer relationships), and brand as symbol (visual imagery and heritage). (Randall G, 2000, p68) As per Randall, (1993) brands perform five man functions for consumers. Identity- Brand must identify itself clearly and unambiguously, so name, legal protection and design elements are important. Shorthand summary- The identity should act as a summary of all the information the consumer holds about the brand. Security- Brand should guarantee to provide the benefits expected. Differentiation- The brand must clearly differentiate itself from its competitors and shows its uniqueness. Added value- Brand must offer more than the generic product. (Randall, G, 1993) One more view of brand is to excel in their offering product like price such as Asda, functional benefit such as Toyota or psychological benefit such as Timotei. (Davidson, H, 1997) When General Motors (GM) and Toyota both marketed a car produced by them in joint venture and cars were functionally identical but were branded as Toyota and Geo Prizm. In the course of 1990-94, Toyota were able to sell 200,000 Corollas at US $ 11,000 each and GM were able to sell only 80,000 and that to with a lower price of US $ 10,700. This shows the greater power of the Toyota brand over the other. This shows the perception of quality in consumer’s mind with respect to brand. (Almquist et al, 1998) Brands in Takeovers Nestle made a takeover bid for Rowntree at a premium due to the brand equity or value by Rowntree. The premium was not paid for the present performance of the brand but for their future potential. Nestle made kitkat the truly European brand. Brand Equity Brand equity is a set of liabilities and assets which are attached to a brand, its value, name, symbol of a company to that of the customers. They are grouped under five categories. Brand loyalty Name awareness Perceived quality Brand association in addition to perceived quality Other proprietary brand assets-patents, trademarks, channel relationships etc. (Aaker D A, 1991, p8) Celebrity Endorsements (Brand Ambassadors) Celebrities are individuals who enjoy public acknowledgment by a large share of a certain group of people. Their attributes like attractiveness, skills, extraordinary lifestyle are observed, They also differ from the social norm and take pleasure in a high degree of public awareness. Few classic examples of celebrities like, Meg Ryan, Pierce Brosnan, models like Naomi Campbell, Gisele Buendchen, sports persons like Anna Kournikova, Michael Schumacher entertainers like Oprah Winfrey, Conan O’Brien, and pop stars e.g. Madonna, David Bowie, Britney Spears and Rihanna and also business class or groups like Donald Trump, Bill Gates or politicians like Bill Clinton, Tony Blair. Appearances of celebrities are in different ways. Initially, when they appear in their actual profession (Tennis players in Wimbledon) like Anna Kournikova Pete Sampras. Later, their appearance in public by attending special celebrity events like world premieres of movies and academy awards, in news, magazine s provide information on events and the personal life of celebrities through mass-media. Celebrities act as spokespeople in advertising to promote products, services and ideas. (Kambitsis et al. 2002, Tom et al. 1992). Celebrities like Britney Spears, Michael Jackson, Liz Hurley and Tiger Woods are paid billions of dollars for every contract with the company or brand as they play a major role in advertising industry. (Daneshvary, Rennae and Schwer, 2000, Kambitsis et al. 2002). For example, Famous Tennis player Venus Williams has been endorsed by the sportswear manufacturer Reebok International Inc. for $40 million and five year contract. Advertising with the use of celebrities create enormous publicity and attention of people. (Ohanian 1991) Celebrities as Spokespersons Spokespersons are generally used by companies to deliver their advertising message and convince consumers of their products or brands. Spokesperson who are popular and are widely known are endorsed by companies, thereby celebrity endorser (Tom et al. 1992). â€Å"A celebrity endorser is an individual who is known by the people for their achievements in their fields other than the product class endorsed.† (Friedman and Friedman, 1979, p63). Actress Catherine Zeta-Jones endorses the perfume manufactured by Elizabeth Arden (cosmetic manufacturer). Celebrities are endorsed due to their high influential potential capability and their higher recall and degree of attention in advertising. Advertising with celebrities create positive feelings towards brands, more entertaining and increases company’s awareness, Advertising with celebrities are likely affect consumers brand attitudes and purchase behaviour. (Solomon 2002) Source Credibility and Attractiveness The main intention of advertising is to persuade customers, attempt to modify or change consumer’s attitude towards brands (Solomon 2002). Celebrity endorsement strategy by advertisers enables to project an image in terms of persuasiveness, objectiveness, expertise, and trustworthiness. (Till and Shimp 1998). Source attractiveness- It is the endorser’s individuality, physical appearance, likeability, and similarity to the consumer perception, thereby to the perceived social value (Solomon 2002). Using celebrities or attractive people in television and print advertising is common practice followed and have proved to be more successful in influencing customer’s attitudes and beliefs. (Ohanian 1991) The Match-up Hypothesis Many research studies have showed the relativity between brand and celebrity endorsers and explained the effectiveness of using them to promote brands. Many of the celebrity endorsements proved to be successful. (Walker et al. 1992). Celebrity Endorser Company/Product Success (Yes/No) Liz Hurley Estee Lauder Yes Cindy Crawford Revlon PepsiCo Yes Yes Bruce Willis Seagrams No Michael Jordan Nike WorldCom Yes No Whitney Houston ATT No Jerry Seinfeld American Express Yes Milla Jovovich L’Oreal Yes (Successful and unsuccessful celebrity endorsements Source, Walker et al. 1992, Till 1998) It is not enough for a person to be just famous to endorse (Solomon 2002). Super stars like Bruce Willis and Whitney Houston who were attractive failed in their endorsements. Celebrity spokespersons should be knowledgeable, experienced, and qualified to talk about the product to be effective on consumer. (Tom et al. 1992, Daneshvary and Schwer 2000) References Philip Kotler, (2005), Marketing Management, 11th edition, Pearson Education, India AMA, (1985), ‘AMA Board approves new marketing definition’ Marketing news, 1st March, p1. Brassington F and Pettit S, (2006), ‘Principles of marketing’ 4th edition, Pearson education, England. Gronroos, C, (1997), ‘From marketing mix to relationship marketing- Towards a paradigm shift in marketing management decision 35(4), pp322-39. Kotler P and Keller L K, (2006), Marketing management, 12th edition, Prentice Hall, USA. Kotler P, Armstrong G, Saunders J and Wong V, (2001), Principles of marketing, 3rd European edition, Prentice Hall, UK Peter D. Bennett, (1995), Dictionary of marketing terms, American Marketing Association, Chicago. Keith Crosier, (1998a), Advertising, in kitchen, P.J.(ed.) Marketing Communication: Principles and practice, International Thompson Business Press, London. Michael J. Barker, (2003), The marketing book, 5th edition, Heinemann publication, Great Britain. Betts et al., CIM, (1998), Promotional Practice, 5th edition, BPP publishing, London. William G. Zikmund and Michael d’Amico, (1998), Effective marketing-Creating and keeping customers, International Thompson Publishing, USA. Terance A. Shimp, (1997), Aspects of integrated marketing communication, The Dryden press, USA. Lancaster G and Massingham L, (1993), Marketing management, McGraw Hill Company, Great Britain David Jobber, (2001), Principles and practice of marketing, McGraw Hill publishing company, UK. CIM, (2001), Marketing management, BPP publishing, London.

Personal Goals :: essays research papers

I am a teacher in the Detroit Public School system. Being a teacher did not start out being the profession of choice. However, I do enjoy teaching. Pedagogy is in fact an art and a science. Being a pedagogue is most rewarding. Thus, pedagogy has its own unique complications. Technology has revolutionized the art of teaching. This revolution has presented a strange dichotomy in the field of education. Whatever teaching may have evolved into; it is and will remain a dichotomous field. The dichotomous or two sided existence in teaching is due to human factor. We are social beings. There are ways in which we receive and process information. In our reading it talks about learning styles in pathways of learning. We do have different learning styles. Within this complexity is the basis of the dichotomy. On one side we have the ascent of technology. On the other side there is the way we learn. My personal goal is to be a teacher able to identify, understand, and without prejudice respect the various learning styles. Prejudice is also talked about in "Ethical Reasoning". I believe it is not possible to be successful at teaching without understanding various learning styles. Our learning styles are affected or influenced by social and economic conditions. I believe that University Of Phoenix has the program to equip me with much of what is needed to become a better educator. The conditions in which to apply pedagogy is extreme. Lets briefly examine some of the conditions in which teachers must prevail. In my conclusion I hope to have demonstrated what my personal goals are. As a teacher in the Detroit Public School System; there is a great deal of planning that must take place. Planning to utilize building space, room capacity, teacher assignments, curriculum, security, and parent involvement must all be planned. This planning occurs in the beginning of each year. The planning stage is a critical part of the school programs. Planning establish the academic and social direction, and tenor of the school for the entire year. The Detroit Public Schools are dramatically affected by social trends, economic changes, demographic changes, cultural and political changes. In the upcoming paragraphs I will briefly discuss the impact of these external factors. Thus, we will address some of the many internal factors. After describing many of the external factors, I will briefly introduce the plans to address these factors.

Fashion “The Craze Among Youth”.

Every person Is fashion conscious. Fashion Is very popular among the school boys and girls, They do It in a competitive spirit to look smart. up-to-date and attractive. Students like actors and actresses. Some of them see a film to copy the latest fashion. It is mostly the college students who look upon fashion as the very stuff of their conscience. Being fashionable Is the only real passport to high society and popularity In the college. Students put on expensive and fascinating clothes of the latest cut, color and design. The students spend a lot ot money on clothes and other things In ife for sake of variety.They do not realize that they are wasting their precious time and energy in this effort. In addition, they waste the hard-earned money of their parents. Students have become crazy after fashion. But this is all being done at the cost of their studies. They are wasting the precious time of their life. Sometimes, poor parents are burdened with fashion bills. 853 Words Free Sampl e Essay on Fashion Thus, every one should try to have some leisure and make the best use of it by taking to some good hobby or the other. Great caution should be exercised; in choosing a hobby.We should choose a hobby which recoups our energy and provides relaxation and recreation. Young people all over the world are becoming more and more fashion conscious. Young students, whether boys or girls, are crazy about it they want to look smart and beautiful by wearing dresses of the latest designs. In order to boost the sales of their dresses, leading cloth mills and dress†making firms engage reputed fashion designers and beautiful models. Fashion parades and shows are held In big five star hotels to exhibit the latest dresses.Fashion Is no longer the monopoly of women. Even men have great fancy for It. In fact, the latest unl-sex dresses Ilke shirts and Jeans can be worn both by the girls and the boys. Today, the biggest centers of the latest fashions in the world are Paris, Londo n, Hollywood and New York. In India, Mumbai. Delhi, Chandigarh, Lucknow, Jaipur, Shimla etc. have become centers of high fashion. Students generally try to copy fashions from films. Fashion has permeated all spheres of our life. It is followed not only in clothes but also in hair-styles, shoes, etiquette or manners.Some people are content to wear fashionable clothes. Others go In for fashionable hair-styles. ull others adopt the latest trend In their speech and manner. All these people want to look impressive and attract the attention ot others. They want to look different in the eyes of others. Fashion is neither stable nor eternal. It is ever-changing. The change in fashion takes place so fast that people sometimes find it very difficult to catch up with it Students in India also have become quite fashion conscious.In a college campus, one can see both girls and boys wearing all types of clothes. Girls wear whatever their favorite heroines wear. Boys try to emulate their favorite heroes. Fashion knows no frontiers. It travels across countries very fast. when students In India see latest foreign films from Hollywood, they adopt the latest fashions from these films. They even imitate the way of life, speech, manners, actions, clothes, hair-styles of their favorite foreign actors and actresses. Some students spend a lot of money and devote considerable time on their make-up.They neglect their studies Their books gather dust These students hardly realist that by neglecting their studies, they are ruining their own career. ‘ Of2 students oTten seem to surer Trom a mlstaKen notlon tnat Tasnlon means wearing lothes and other costly items like Jewellery, etc. The fact is that sometimes expensive clothes and heavy make-up may prove counterproductive. It may even have a negative effect on one's personality. Some people look smarter in simple clothes than in expensive clothes.As the old saying goes, beauty needs no ornaments. In fact simplicity is the best fashio n, If students pursue fashion at the cost of their education, they will be left behind in their studies. This will spoil their prospects of a bright future. If they want to be successful in life, their motto should not be fashion but ‘simple living and high thinking. Unfortunately, college boys and girls have started regarding even smoking as a fashion. One can see a number of boys and girls sitting in college restaurants and enjoying a smoke.Those who have costly brands of cigarette packets and imported cigarette lighters feel proud. Some students go to the extent of taking intoxicating drugs like ‘heroin', LSD, Hashish, Marijuana, etc. Drinking is also considered as a symbol of modern society and high fashion. These habits adversely affect the health of students. A conscious effort should be made both by the teachers and parents to dissuade their children from falling prey to these anti- ocial habits in the name of fashion.No doubt fashion spreads like wild fire especi ally when fashion critics hail any new design as ultra modern. Slowly a fashion percolates first to the middle- class families and then to the poor strata of society. Once it becomes common, it loses its novelty. Fashion conscious boys and girls then look out for something else which is new and exclusive. But â€Å"fashion† should not be given wide meaning so as to include everything which is being followed in western countries. Due respect should be paid to one's native countrys way of living also.Whether the influence of western culture is a boon or a curse to the Indian youth, is a controversial topic. No culture is good or bad. After all, every culture is an educative refinement, a product of an era. It is the understanding of a culture and methods of pursuing it that can make it good or bad in the eyes of other people. Thus, it cannot be concluded that every western influence is harmful. Indian youth, instead of following the west blindly, should try to grasp the very es sence of western culture and help it in enriching his own. Only then can true development take place.

Kara Walker: Artist

Considered one of the respectable and influential contemporary fine artists in United States in this generation, Kara Walker revives historical events.   Her intelligent artworks, which are mostly monochromatic, silhouette in style, suggest tragic sceneries believably happen during antebellum period in the South where sectionalism, racial discrimination, sexism and gender inequality occurred.The Life and Biography of Kara WalkerKara Walker was born on November 26, 1969 in Stockton, California.   She was a member of a black family.   Although she admitted that it was her family who convinced her to show and enhance her own artistic intelligence and talent, she remembers that at a very young age of 2 ½ or 3 years old, she already has the conviction to follow the footsteps of his educated artist father Larry Walker, as she was watching him drawing while sitting on his lap.   Kara Walker received her Bachelor of Fine Arts majoring in Painting and Printmaking at Atlanta College of Art in 1991 and her Masters in Fine Arts at Rhode Island School of Design which she also majors in Painting and Printmaking in 1994.   Currently, she is a member of the faculty in Columbia University where she works as a professor of an MFA program and teaches visual arts.Aside from her numerous art exhibitions, Kara Walker received recognitions as part of her achievements which includes her genius award of the John D. and Catherine T. MacArthur Foundation in 1997 wherein the record shows that she is the youngest recipient of the said genius grant at the age of 27; her representation in Sao Paolo Biennial in Brazil in 2002; and this year’s inclusion of her name as one of the 100 Most Influential People in the World – Entertainment and Artists in Times Magazine.Works and MasterpiecesUnlike other artists who commonly express their feelings, or wander and explore the beauty of life, or transcends the limitation of artistry to go beyond the thin line of natural charac terization and fictional imagery, Kara Walker chose to make focus on the heartbreaking and controversial historical folklore of African American people during pre-American Civil War as her only subject matter, which anyone could speculate her work that has unconsciously come in series.   She is famous for her signature medium, and that is using caricatures or cut-paper silhouette life-sized images adhesively displayed and installed mostly on an entire white-painted wall creating a panoramic nostalgia of her topic.Kara Walker put on view to the public her first ever large masterpiece of a 50 feet long and 13 feet high mural which she called Gone, An Historical Romance of a Civil War as It Occurred Between the Dusky Thighs of One Young Negress and Her Heart, in 1994.   After the first hit, she then experimented to have a narrative vignette and a cyclorama.   Her first cyclorama in 1997 entitled Slavery! Slavery! was a 12 feet high and 85 feet long in a 360-degree installation. Also you can read Rhetorical Devices in Night Walker by Brent StaplesEnhancement of her medium is technically improved as she explores different techniques and procedures in her artworks to make them more artistic, attractive, and more pleasurable to the eyes of her audience.   This includes the use of light projections.   The Darkytown Rebellion in 2001, which is a 14 feet high and 37 feet long mural using life-sized black paper cut-outs and overhead light projectors of different colors, demonstrates the involvement of the viewers in the mural as their shadows cast with the characters glued in the wall.   In her latest experimentation, she challenges herself to animate her silhouette black paper cut-out images and make them move with the help of 16mm film, plywood trees, dimensions variable and sounds.   Her success in this stroke is another breakthrough, and the animation project is exhibited in 2004, which she gave the title Testimony: Narrative of a Negress Burdened by Go od Intentions.Although Kara Walker is well-known for having her own style of using silhouette cut-outs, she is also fond of drawing and painting, as this is what she mastered in the University.   One of her colorful painting is entitled Allegory.   This painting is finished in 1996, using the gouache and watercolor on 5.3 feet high and 4.3 feet wide paper.Kara Walker has also a series of drawings with a story behind it.   The one is called Do You Like Creme in Your Coffee and Chocolate in Your Milk?, a 64 pages of paper using watercolor, colored pencil, and graphite.   This is a series of dramatic narration and representation about the emotions and struggles of an artist like her from public views, opinions, and critiques.Another artwork that she created is the large-scale wall text.   The most famous one in 1998 is called Letter from a Black Girl, a collage of typewritten text in 30 index cards, artistically set up as a life-sized mural.ThemesWhile Kara Walker is fascinat ed using the unconventional medium which transcends in different level of artwork, she inculcates the same subject matter of American Pre-Civil War Antebellum South.   Having combining the topics of slavery, violence and sex, drawn from cultural influences that include folklore, cartoons, movies, black memorabilia, Harlequin romance novels and slave narratives, she then come up all those themes in five major categories.   These are racial representation; desire, pleasure and shame; historical agreement between fact, fantasy and fiction; descriptive storytelling or narrative; and humor.R E F E R E N C E SKara Walker: My Complement, My Enemy, My Oppressor, My Love. 2005. The Art ofKara Walker: A Companion to the Exhibit. 13 Sept. 2007.Kara Walker: The Collection. The Broad Art Froundation. 23 Sept. 2007.Kara Walker. Wikipedia: The Free Encyclopedia. 23 Sept. 2007. Sterling, Kristin. Visual Arts' Kara Walker Recreates Scenes from Antebellum SouthThrough Life Sized Silhouettes. 2003 . Columbia News: The Public Affairs andRecord Home Page. 23 Sept. 2007.

Fahrenheit451 essays

Fahrenheit451 essays In the book, Guy Montag, the main character, begins to question the things around him when he meets a local girl. He quickly feels comfortable with her and they begin to have discussions about mundane things that seem to open up Montags eyes. Then one day, the girl is gone. In a short few weeks, he had become dependant on the girls company. Once she is gone, he finds himself changed by having known her. When he goes to work on one of the following days, there is a fire alarm. He and the other fireman rush to answer the call, and discover an old woman in a house with books and magazines in her attic. They quickly gather the illegal materials together, and douse them in kerosene. They are trying to coax the crazy woman out of the house, when she brings out a match. Guy stays and tried to talk her out of it, but is unsuccessful. This experience haunts him all night and into the next day. He doesnt go to work the next day, and his boss, Beatty, knows why. I think that this crazy woman is a representation of the beliefs of the Salem witch trials. People all around them were calling them devil worshipers and telling them that they were going to hell. Even though they knew it would be certain death, as did the crazy lady, they stood fast with their beliefs and died for them. She represents a courage that most common people dont have. She knew that she had to be true to herself. Beatty comes to Guys house and tells him the truth about the origin of firemen. He tells him that people before the civil war were very simple. They had books, but it didnt really matter because there was no mass to it. Once the technological revolution came about, people stopped wanting all the excess that was included in the book. People became more interested in the snap ending, the quick pay-off. Because of this, people began to neglect teaching things lik ...